Why Telemarketing Suits as The Right Medium in Conducting Consumer Market Surveys

Every Australian company does not just want to achieve high-quality in its products. It also desires to attain marketability. This is so because a good or service, even if affordable and first-class, will not fare well if the intended consumers do not like it. Though a big factor in the buying decision, quality is not the sole standard that entice buyers. First and foremost, customers purchase those things that they prefer the most. This is what business organisations in the Land Down Under is searching for. They seek to know what their target market looks for in a product, from the packaging down to the brand name. If they gain the right knowledge, they can recreate produce that consumers are interested to buy.

There is a considerable number of mediums that can be used to conduct consumer market surveys. For one, there is this door-to-door interaction. Though it accurately gets the needed data directly from the prospective and existing clients, this consumes a lot of time and money. This is not ideal for small and medium-sized business owners. Direct mail is another tool. But, its low response rate makes it difficult to evaluate the results. Email blasting is the newest addition. Its inexpensive way attracts firms to choose this one among the multiple choices. However, there are times that the mails go to the spam section or left unread. Also, the messages may not be catered to the intended audience.

Apart from those aforementioned channels, telemarketing is another tool relied on by some Australian companies. The use of the telephone is not limited only to cold-calling, lead generation and appointment setting. Telephone survey is now one of the works that can be handled properly. Contact centres are extending their competencies to this research campaign. After all, they have the adequate resources needed to run a program. Now, let us know why telemarketing in Australia suits well in managing market research. The following list enumerates some of the reasons:

  1. Call centre services are low-cost. Small and medium business owners that are struggling with finances can still administer a consumer market survey through outsourcing. Companies can gain access to the assets-human resources, technology, facility, proven methodologies- used by call centres by laying off a fraction of the total cost.
  2. It is fast and accurate. No other medium can obtain accuracy and high speed at the same time than the use of the telephone. Through the assistance of an updated calling list, targeted business leads are communicated in a matter of seconds. After which, the calling agents go through the survey part. This ease of connection and accessibility are owing to the the fact that most of the consumers, both households and companies, use telephones. Also, having a conversation with the leads ascertain that the data obtained are authentic.
  3. Contact centres have the right people with the right skills. Human capital is undeniably the most important element in any business undertaking. This could not be truer in telephone surveys. That is why service providers make sure that they employ the right people with the right skills. Market research is by far different from the usual cold-calling and thus needs human resources that fits for the task. Telemarketing firms have a skilled workforce, who are highly trained, constantly evaluated and empower to perform as expected or even exceedingly good.


The New B2B Lead Generation for the 21st Century

b2b lead generationNo business organisation in the United Kingdom can be complacent as it has been before. There are just too many demons, both external and internal, that a British firm have to combat, or else, business will always have a slack condition for the entire year. With a horde of competitors in all-out fashion to dominate a particular market, it will be too foolish not to exert double effort in every business function, especially in core competencies. The instability of the national and world economy is an additional burden. Nobody wants to feel the pangs of reliving what the 2008 recession had inflicted to the Great Britain.

In order to have a strong defense against external factors and to achieve stability and growth, there is a need to pay attention to business-to-business (B2B) lead generation. Every now and then, a UK business entity has to attract sales leads and at the same time keep existing customers happy. The uncertainty that is felt in engaging in business is more than enough to motivate every firm to continue and multiply its endeavor of generating prospects, who will be the qualified sales leads. However, doing B2B lead generation before is actually different from what 21st century has stored for everyone. Many transitions have occurred and new demands have emerged. The only way to deal with this is also to change, not to worse off performance but to gain a better position. So, how does a business organisation in UK execute a successful B2B lead generation this 21stcentury? The list below will tell you.

  • Concentrate on core business. All companies have to give most of their time, money and attention in properly doing their core competencies. There is nothing more disappointing than being incompetent and flawed in one’s core business. Therefore, when resources and current status do not permit a UK firm to get involved with a particular function, then ask for professional help from third parties.
  • Save costs without compromising quality. A British company cannot disburse half of its money in lead generation programs. Instead, it has to craft a campaign that will not incur a lot of expenditures while maintaining high quality in the performance of such undertaking. After all, the core business remains the top priority of every business entity in Great Britain.
  • Develop manpower. Never be contented with the raw material that your marketing and sales people have. Release their potential and hone their skills through personnel development programs. Never expect sales to take effect when you have unpolished employees.
  • Achieve speed and accuracy. Your firm cannot survive a long sales cycle, unless of course it is the normal operating cycle. As much as possible, do lead generation campaigns shorter than it should be in order to realize profits after money has been lost. However, maintain the same degree of accuracy with the needed speed.
  • Collaborate. If you want your firm to focus on your core business, decrease expenses without sacrificing quality, improve internal functions and employee productivity, and  attain swiftness and precision in performing B2B lead generation, then the best option for you is to collaborate with a lead generation specialist. This partner must utilise telemarketing, as its main direct marketing tool, and be supported with other mediums. Some outsourcers breathe their business by shouldering lead generation services of their clients. These telemarketing service providers have acquired advance applications in technology to be at full tilt in their operations. Their employees are trained and skilled to do the task of qualifying sales prospects. Most important is the fact that they have the right formula that will sprout success while your firm is actively involved with internal functions.

The business realm is full of obstacles, and evils are lurking in every corner, always ready to stymie your goal of attaining victory in lead generation. Before you run out of fuel in running this marketing function, ask for professional help from the experts so that you can reserve all your firm’s strengths and weapons in what you do best.


IT Telemarketing For Better Advertising And Sales Solutions

Creating a good marketing scheme to sell your product/service is usually a hard thing for most companies. After all, it takes research and a bit of knowledge on the current market to know just how to effectively market your IT firm. But even when given good IT leads, it’s still hard to make a sale if you don’t have a good tool to do the job for you. Luckily, you have IT telemarketing as one of the best choices to make in regards to your marketing needs.

Other approaches that firms make sometimes backfire and don’t bring back the expected results. Not only did they spend money, but they somewhat didn’t gain anything in return to compensate the costs. Others go as far as to get ads on the TV, radio and send out print media but to no avail, some of these methods just don’t make their mark and become wasted efforts. The main problem with these approaches is that they sometimes don’t reach the required person that can make decisions regarding their company’s needs.

For example, we have the television as a means of advertising. We all know that millions of people watch the TV everyday and that an ad can get aired numerous times and lots of people can see it when it does. However, would people really be interested in seeing a commercial on the TV regarding IT products and services? Sure, maybe some would but majority of people who have no knowledge on such matters could care less. Another thing is that your prospect really won’t be lounging around the office and watching TV, no, he has more pressing matters to attend to.

As for the radio, it’s still the same approach with TV, minus the images. This can actually lessen the effectiveness since people won’t be seeing what your product/service is like. And as for your prospect, chances are he won’t even be listening to the radio at work. As for print media, although it’s still a good way, IT doesn’t really pair well with being advertised in such a fashion. With these three of the most common approaches out of he picture, we can now begin with IT telemarketing.

With IT telemarketing, you can assure yourself that you’ll be getting the positive results you want to be getting. Your needs for advertising can be addressed with this addition to your marketing scheme. Telemarketers are able to directly get in contact with company decision makers and advertise the products and services offered by your IT firm. This way, you’re able to expect instant results and feedback from your prospects rather than trying every advertising strategy in the book and not getting what you wanted out of them.

If you need sales, then IT telemarketing is also one of the best tools for making sales happen. As said above, you’ll be able to get the message out directly. If you’re prospects are interested then you can expect yourself to gain some profit.

Telemarketing has already proven itself worthy in the field of getting sales. And for your IT firm, this may just be the thing you need to help you out with advertising and maximizing your sales.

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