Some Myths Regarding B2B Telemarketing for Lead Generation

Telemarketing has been brought with a lot of negativity over the past years. There are many telemarketers who do not know how to give importance to their prospect’s current condition. People can spread bad rumors like wildfire, as such, if a telemarketer has annoyed them in the slightest bit there might be some unnecessary information that can be added. Friends, families, and other persons who have heard such stories can instantly believe what other people will tell them; most especially if they trust those people.

In those rumors that have been spread about telemarketing, myths have come up out of the ground and has reached the ears of many people worldwide. Let us look at some of those myths.

Myth #1: A telemarketing company has only one goal and that is to make a sale
Telemarketing companies do have “making a sale” as one of their goals but it’s not the only one. As a matter of fact, tons of these companies want to make long lasting business relationships with other organizations. Therefore, the sale can wait for later as it will most inadvertently come. Their first priority will always be to build the foundation of trust between their client’s business and their prospects. Once the trust between parties has been firmly established, both businesses can then talk about making deals as to how will they benefit each other. The end result will be a win-win situation for all parties.

Myth #2: Even though they are professionals, telemarketers treat prospects as just another phone number to call
There’s a reason why these call center agents are called professionals. One of the requirements of them having this line of work is for these professional telemarketers to be as human as possible when doing cold calls. This means that they should always treat prospects with the utmost respect as possible when talking to them. They know that in order to receive respect from their prospects they should always be the first one to give it.

Myth #3: Telemarketing companies just call random people for their sales campaigns
A telemarketing company usually has a very extensive database that contains thousands upon millions of entries from all sorts of business sectors. However, it does not mean that they just pick out a number from their database and call it immediately. Their target marketing will depend on what industry, profession, country, or any other category that their clientele wants to aim for. Once they know which market to look for, they can focus on that specific group as their main objective.

Myth #4: Professional telemarketers do not do well with their prospect’s point of view
As a telemarketer, they know full well that all sorts of objections and rejections are always there within a cold call. These outbound call center agents are specifically trained in this aspect so that they can adapt to any kind of situation that they may come across during a call. Furthermore, most of these telemarketers do not have just one training session to learn about handling all these negativity from prospects. As a matter of fact, they train from time and time again in order to hone their skills further and not to let it dwindle down.

Myth #5: Telemarketing companies can only do one kind of service which is telesales
Today, telemarketing has evolved into all sorts of services and not just telesales. So if a client wants to gather leads for their business, give surveys to existing clients, confirm specific information from customers, or the usual telesales campaign, these telemarketing companies are sure to cater to the needs of their client’s businesses.

Most of us have experienced receiving calls from telemarketers selling us their products and or services and I bet you will agree with me that we find it annoying especially when you are in the middle of your work or waiting for a very important call. However, telemarketing is an effective channel of generating sales leads for businesses in b2b industry. It takes a skilled- professional telemarketer to have an effective telemarketing campaign.

Know the Truth About Professional Lead Generation Telemarketing Services

Telemarketing has been around for many decades and it has already made tons of businesses grow from humble beginnings into the large business enterprises we see today.

When we talk about telemarketing, we cannot avoid that there will be some times that a negative aspect about it will be bound to show up. The reason is that there are a lot of people who would think negatively about the many processes of telemarketing that they may tend to spread rumors like wild fire.

However, not all of these negative aspects are a hundred percent true. Even though there may be some truth to what these people are saying negatively about telemarketing, let us never forget that there are a lot of good truths within this process.

Let us take a look at three of the many good truths that can be found when a business owner outsources their services towards professional telemarketers.

Truth #1: Professional telemarketers highly respect their prospects and clients

Professional telemarketers highly respect their prospect’s time. That is why when these telemarketers would contact their prospects they would always start the call with a nice, friendly, and professional tone. This is to make the tension between the telemarketer and the prospect a little lighter in order to make the foundation of trust a bit easier to build.

Furthermore, if these telephone marketing call center agents would interrupt their prospects, they would respectfully apologize to their prospects about the interruption. However, if the prospect would agree to even just listen to what the telemarketer has to say then these representatives would thank their prospects for their time and effort in picking up the phone and in listening.

Truth #2: A telephone marketing company uses an extensive database to reach clients from different levels of business industry

Telephone marketing companies have been around for more than fifty years in this earth. That’s why they already have an extensive database that business can use in order to get more customers for their companies. For example, they are able to contact businesses from the Information Technology industry, the food service industry, even the cleaning industry is not far from reach within their databases.

In addition, they are able to contact clients from different levels of business. This means that these companies are able to contact prospects and clients from the low, the medium, and most especially the high-end level of business.

Truth #3: Telephone marketing call centers agents are always highly trained to meet the expectations of their clients

When a business wants to outsource to a telephone marketing company, they are assured of a high degree of expertise from the representatives that are working within the company. This is to allow business owners to sleep well at night without having to worry of what is to become of their sales campaign; for they would know, with the help of these call center agents their sales campaign would have a positive result once it ends.

Truth #4: Outsourcing towards a telephone marketing companies allow a cost effective solution to effectively market a business’ products and services

As of late, the pay per call telemarketing program is now getting a strong lead in popularity of the various lead generation and appointment setting methods out there. Pay per call telemarketing program will reduce the price for the outsourced service significantly since the payment will now focus on the number of calls to be made instead of the entirety of the professional aid. That way, the revenue achieved from the campaign will be far higher than normal.

Outsource lead generation services is the key to one’s marketing success. Getting the services of the right telemarketing company to get proper sales ready sales leads and appointments will boost company profits and let businesses achieve growth in more ways than one.

Where to Outsource your B2B Lead Generation and Appointment Setting

Your employees are generally swamped with work with whatever it is you have assigned them to do. Your workforce can only do so much with their time. What happens if you add more work to a normal eight-hour-a-day work shift? You overload your employees with more work, thus causing them to acquire a surge of stress which would then result in a decrease of their production. To avoid such a travesty from happening, outsourcing is should be your number one solution to solve this.

Most businesses outsource their marketing campaigns to professionals, more so if it is their b2b lead generation and appointment setting strategies. Outsourcing these marketing strategies allow your salespeople to focus on what they do best: closing sales. Hence, instead of spending so much time and effort searching for b2b leads and setting appointments, you can practically cut down your sales process in half which will ultimately bring your organization to bring in more leads and close more sales.

Question is, where would be the best outsourcing company to go for?

Many organizations around the globe have opted for relying on the services of a notable lead generation telemarketing company. A cold calling call center is the more appropriate choice among a huge list of possible choices of outsourcing companies.

Why a lead generation telemarketing call center?

There are a multitude of reasons as to why getting the services of a telemarketing call center. Number one, you free your salespeople with a lot of stress. This will then liberate your sales workforce from the hassle of searching and contacting b2b leads for professional telemarketers are able to handle this task with the greatest of expertise. Experienced call center agents know the right skills to talk their way around gatekeepers and get you straight to your targeted lead.

Secondly, you get a more low-cost solution for your marketing campaign. Instead of spending so much of your budget continuously, you just have to pay the fee for the duration of your outsourced b2b lead generation and appointment setting campaign. More so if you have opted for the pay per call campaign. This telemarketing program allows the bulk of your payment to go to the number of calls to be made. This will significantly bring down the price of your outsourced campaign greatly, leaving you with more cash on hand to spend on other important matters for your organization’s benefit.

Lastly, you relieve your workforce of, at least a bit of the stress that they are experiencing on a daily basis. Stress is a major factor for everyone in the business world regardless of position. Freeing just a bit of that stress allows your workplace to have a more relaxed and comfortable feel to it. This allows your employees to really focus on their tasks at hand without having to worry about their jobs getting all tangled up with another or a list of things to do piling up.

Outsource to a reliable lead generation telemarketing call center today for your b2b lead generation and appointment setting campaign. Take heed that you are not the only one trying to get the services of professional telemarketers.

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