Some Myths Regarding B2B Telemarketing for Lead Generation

Telemarketing has been brought with a lot of negativity over the past years. There are many telemarketers who do not know how to give importance to their prospect’s current condition. People can spread bad rumors like wildfire, as such, if a telemarketer has annoyed them in the slightest bit there might be some unnecessary information that can be added. Friends, families, and other persons who have heard such stories can instantly believe what other people will tell them; most especially if they trust those people.

In those rumors that have been spread about telemarketing, myths have come up out of the ground and has reached the ears of many people worldwide. Let us look at some of those myths.

Myth #1: A telemarketing company has only one goal and that is to make a sale
Telemarketing companies do have “making a sale” as one of their goals but it’s not the only one. As a matter of fact, tons of these companies want to make long lasting business relationships with other organizations. Therefore, the sale can wait for later as it will most inadvertently come. Their first priority will always be to build the foundation of trust between their client’s business and their prospects. Once the trust between parties has been firmly established, both businesses can then talk about making deals as to how will they benefit each other. The end result will be a win-win situation for all parties.

Myth #2: Even though they are professionals, telemarketers treat prospects as just another phone number to call
There’s a reason why these call center agents are called professionals. One of the requirements of them having this line of work is for these professional telemarketers to be as human as possible when doing cold calls. This means that they should always treat prospects with the utmost respect as possible when talking to them. They know that in order to receive respect from their prospects they should always be the first one to give it.

Myth #3: Telemarketing companies just call random people for their sales campaigns
A telemarketing company usually has a very extensive database that contains thousands upon millions of entries from all sorts of business sectors. However, it does not mean that they just pick out a number from their database and call it immediately. Their target marketing will depend on what industry, profession, country, or any other category that their clientele wants to aim for. Once they know which market to look for, they can focus on that specific group as their main objective.

Myth #4: Professional telemarketers do not do well with their prospect’s point of view
As a telemarketer, they know full well that all sorts of objections and rejections are always there within a cold call. These outbound call center agents are specifically trained in this aspect so that they can adapt to any kind of situation that they may come across during a call. Furthermore, most of these telemarketers do not have just one training session to learn about handling all these negativity from prospects. As a matter of fact, they train from time and time again in order to hone their skills further and not to let it dwindle down.

Myth #5: Telemarketing companies can only do one kind of service which is telesales
Today, telemarketing has evolved into all sorts of services and not just telesales. So if a client wants to gather leads for their business, give surveys to existing clients, confirm specific information from customers, or the usual telesales campaign, these telemarketing companies are sure to cater to the needs of their client’s businesses.

Most of us have experienced receiving calls from telemarketers selling us their products and or services and I bet you will agree with me that we find it annoying especially when you are in the middle of your work or waiting for a very important call. However, telemarketing is an effective channel of generating sales leads for businesses in b2b industry. It takes a skilled- professional telemarketer to have an effective telemarketing campaign.

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