How Bad Business Communication Compromises More than B2B Telemarketing

In the IT and ERP software industries, communication obstacles pose as an obstacle to both B2B marketing and servicing clients. As companies are using online technologies to bridge geographical gaps, even mere accents can put a halt to an entire project, operation, deal etc.


Intercultural communication issues are often a much discussed source of conflict between today’s global businesses.


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Accent Attitudes Compromise Business Telemarketing

In business, nothing will ever replace the unique value of good communication (especially in this era of globalization). From closing deals to meeting up with prospects, you can’t have any ideas unless you learn how to express things clearly.


This is critical when you’re using telemarketing to boost lead production and sales. However, as businesses are transcending borders in terms of targeting and outsourcing, even trivial things like accents could start proving to be tremendous obstacles.


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