Sales Lead Generation Tips – Finding the Source of Anti-Trust Complexities

Antitrust news always makes for large headlines in both general and business publications. And with B2B marketing deeply invested in company reputation, the impact of an antitrust accusation is automatic code red. Plenty of areas directly associated with sales lead generation tactics and strategies also tie-in with that of anti-competitive analysis.

 

Making sure that you don’t earn black marks in a watchdog’s book is only natural. Figuring out what gets you those marks may not be as simple. There are several areas where complications arise from trying to determine anti-competitive behaviour. By themselves, B2B marketers may lack the necessary legal expertise to reach a complete conclusion about some of their lead generation practices.

 

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