B2B Marketing 101 – Social and Email

Today’s marketers include both social media and email in their arsenal. The combination makes for effective response to potential clients who’ve taken the first step of taking interest (e.g. subscribing, following etc).


But while they work well together, it’s good to know what sets them apart in order to keep them from tangling each other up.


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Picking the Right Colors in B2B Marketing

Market researchers have long determined that color affects conversion rates. Unfortunately that doesn’t make it easier to choose the ones to represent your business.


The corporate identity of your business, product and services can be represented in a single logo. The essential factors involved in its conception are what will determine its effectiveness.


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