B2B Lead Generation Resources Should Serve Sales Productivity

Just because one area of a business is productive doesn’t mean it’ll be productive as a whole. That’s why you need to strategize to make sure that the productivity of one area seamlessly rubs into another.


And one way to ensure productivity is to ensure stable connections and stable communications. Those aren’t just for outbound lead generation campaigns. In fact, the success of such campaigns can rest just as much on the connection between B2B marketers and sales people.


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Picking the Right Colors in B2B Marketing

Market researchers have long determined that color affects conversion rates. Unfortunately that doesn’t make it easier to choose the ones to represent your business.


The corporate identity of your business, product and services can be represented in a single logo. The essential factors involved in its conception are what will determine its effectiveness.


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