Buying Leads vs Cold Prospecting:Which Would be More Helpful for Merchant Cash Advance Firms?

Buying leads is a powerful strategy utilized by a lot of businesses nowadays. It proves to be a good way of generating revenue and strengthening a company’s foundation.¬† Compared to traditional marketing aides or strategies it assures quality and with that assurance, conversion is also assured. Now, will buying leads be also the best thing for merchant cash advance firms? Or would cold prospecting still be the way to go for merchant cash advance firms? Continue reading

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