Sales Lead Generation Tips – Finding the Source of Anti-Trust Complexities

Antitrust news always makes for large headlines in both general and business publications. And with B2B marketing deeply invested in company reputation, the impact of an antitrust accusation is automatic code red. Plenty of areas directly associated with sales lead generation tactics and strategies also tie-in with that of anti-competitive analysis.

 

Making sure that you don’t earn black marks in a watchdog’s book is only natural. Figuring out what gets you those marks may not be as simple. There are several areas where complications arise from trying to determine anti-competitive behaviour. By themselves, B2B marketers may lack the necessary legal expertise to reach a complete conclusion about some of their lead generation practices.

 

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Picking the Right Colors in B2B Marketing

Market researchers have long determined that color affects conversion rates. Unfortunately that doesn’t make it easier to choose the ones to represent your business.

 

The corporate identity of your business, product and services can be represented in a single logo. The essential factors involved in its conception are what will determine its effectiveness.

 

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How Bad Business Communication Compromises More than B2B Telemarketing

In the IT and ERP software industries, communication obstacles pose as an obstacle to both B2B marketing and servicing clients. As companies are using online technologies to bridge geographical gaps, even mere accents can put a halt to an entire project, operation, deal etc.

 

Intercultural communication issues are often a much discussed source of conflict between today’s global businesses.

 

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