B2B Lead Generation Resources Should Serve Sales Productivity

Just because one area of a business is productive doesn’t mean it’ll be productive as a whole. That’s why you need to strategize to make sure that the productivity of one area seamlessly rubs into another.


And one way to ensure productivity is to ensure stable connections and stable communications. Those aren’t just for outbound lead generation campaigns. In fact, the success of such campaigns can rest just as much on the connection between B2B marketers and sales people.


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How Sales Leads Work With Other Factors Behind Productive Salespeople

It’s popularly believed that sales leads are the key to keeping sales reps productive. While that much is true, are they the only things driving it?


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