Why Telemarketing Suits as The Right Medium in Conducting Consumer Market Surveys

Every Australian company does not just want to achieve high-quality in its products. It also desires to attain marketability. This is so because a good or service, even if affordable and first-class, will not fare well if the intended consumers do not like it. Though a big factor in the buying decision, quality is not the sole standard that entice buyers. First and foremost, customers purchase those things that they prefer the most. This is what business organisations in the Land Down Under is searching for. They seek to know what their target market looks for in a product, from the packaging down to the brand name. If they gain the right knowledge, they can recreate produce that consumers are interested to buy.

There is a considerable number of mediums that can be used to conduct consumer market surveys. For one, there is this door-to-door interaction. Though it accurately gets the needed data directly from the prospective and existing clients, this consumes a lot of time and money. This is not ideal for small and medium-sized business owners. Direct mail is another tool. But, its low response rate makes it difficult to evaluate the results. Email blasting is the newest addition. Its inexpensive way attracts firms to choose this one among the multiple choices. However, there are times that the mails go to the spam section or left unread. Also, the messages may not be catered to the intended audience.

Apart from those aforementioned channels, telemarketing is another tool relied on by some Australian companies. The use of the telephone is not limited only to cold-calling, lead generation and appointment setting. Telephone survey is now one of the works that can be handled properly. Contact centres are extending their competencies to this research campaign. After all, they have the adequate resources needed to run a program. Now, let us know why telemarketing in Australia suits well in managing market research. The following list enumerates some of the reasons:

  1. Call centre services are low-cost. Small and medium business owners that are struggling with finances can still administer a consumer market survey through outsourcing. Companies can gain access to the assets-human resources, technology, facility, proven methodologies- used by call centres by laying off a fraction of the total cost.
  2. It is fast and accurate. No other medium can obtain accuracy and high speed at the same time than the use of the telephone. Through the assistance of an updated calling list, targeted business leads are communicated in a matter of seconds. After which, the calling agents go through the survey part. This ease of connection and accessibility are owing to the the fact that most of the consumers, both households and companies, use telephones. Also, having a conversation with the leads ascertain that the data obtained are authentic.
  3. Contact centres have the right people with the right skills. Human capital is undeniably the most important element in any business undertaking. This could not be truer in telephone surveys. That is why service providers make sure that they employ the right people with the right skills. Market research is by far different from the usual cold-calling and thus needs human resources that fits for the task. Telemarketing firms have a skilled workforce, who are highly trained, constantly evaluated and empower to perform as expected or even exceedingly good.

 

IT Lead Generation: How Outsourced Services Can Save Your Business

Lead generation can be used by a number of businesses globally as it will definitely help them in the gathering of new income for their organization to grow. Through the generation of leads, businesses are able to increase their overall rate of income and it also has the possibility of making one’s brand name to be reached to new markets.

Many industries have already tried doing lead generation processes and most of the businesses within have already reaped the benefits that was brought upon by this great marketing tactic. However, not all business sectors take the process of generating and qualifying leads too lightly as there are some industries have leads that are harder to reach among others. One such industry that has these leads with such high standards is that of the information technology business sector.

The IT industry has been found to have leads that are really harder to reach among other industries. These leads have been seen to have medium to high job designations within their respective companies. For example, if an IT business were to research about their IT sales leads then they may find out that these people are those that are decision makers of their own companies. However, decision makers might be just the tip of the iceberg as there are some IT sales leads that are the CEO’s or Chief Executive Officers of their own companies.

As such, IT lead generation has been found to take longer to complete other than most industries. Sales representatives have to go through multiple levels within an IT company’s chain of command before they can reach their targeted lead. Once they have reached the said lead, they can then start to catch their attention by advertising and marketing their business’ products and services.

Building an in-house team to do IT lead generation procedures may not be the best option to take for one’s business. The main reason behind this is because the in-house team of sales representatives need to be trained from the ground up. This may take quite a load of time and effort and can cost the IT business to lose out on valuable business opportunities rather than making them. Therefore, the business can also lose their place within the competition between other IT organizations.

The best thing that these IT business owners can do with their lead generation campaign is to outsource it to a third party service. Outsourcing to lead generation experts that are well-versed in gathering leads within the IT industry enables the campaign to pick up on the most valuable leads. These leads will steer the campaign in a better direction that will enable it to end with the most money-making results.

Most outsourced services for lead generation are being handled by expert telemarketers, especially those that can handle generating and qualifying leads for the information technology industry. These telemarketers are well-versed in the arts and skills of generating leads within the IT business sector as they have complete knowledge and understanding about this industry.

Leaving one’s IT lead generation campaign to these telemarketers is like leaving a plumbing job in the hands of an expert plumber. What this means is that if an IT business owner were to outsource their telemarketing services then the best thing that they can do is to outsource to experts rather than newbies. These experts have already accumulated the right amount of experience and, as such, can handle and adapt to any kind of situation that their leads can throw at them. This is so much better than building a team from scratch for training costs are no longer a laughing matter these days.

All in all, outsourcing to these experts provides a higher chance of success for one’s lead generation campaign that targets those businesses in the information technology industry.

 

Related Posts Plugin for WordPress, Blogger...