The New B2B Lead Generation for the 21st Century

b2b lead generationNo business organisation in the United Kingdom can be complacent as it has been before. There are just too many demons, both external and internal, that a British firm have to combat, or else, business will always have a slack condition for the entire year. With a horde of competitors in all-out fashion to dominate a particular market, it will be too foolish not to exert double effort in every business function, especially in core competencies. The instability of the national and world economy is an additional burden. Nobody wants to feel the pangs of reliving what the 2008 recession had inflicted to the Great Britain.

In order to have a strong defense against external factors and to achieve stability and growth, there is a need to pay attention to business-to-business (B2B) lead generation. Every now and then, a UK business entity has to attract sales leads and at the same time keep existing customers happy. The uncertainty that is felt in engaging in business is more than enough to motivate every firm to continue and multiply its endeavor of generating prospects, who will be the qualified sales leads. However, doing B2B lead generation before is actually different from what 21st century has stored for everyone. Many transitions have occurred and new demands have emerged. The only way to deal with this is also to change, not to worse off performance but to gain a better position. So, how does a business organisation in UK execute a successful B2B lead generation this 21stcentury? The list below will tell you.

  • Concentrate on core business. All companies have to give most of their time, money and attention in properly doing their core competencies. There is nothing more disappointing than being incompetent and flawed in one’s core business. Therefore, when resources and current status do not permit a UK firm to get involved with a particular function, then ask for professional help from third parties.
  • Save costs without compromising quality. A British company cannot disburse half of its money in lead generation programs. Instead, it has to craft a campaign that will not incur a lot of expenditures while maintaining high quality in the performance of such undertaking. After all, the core business remains the top priority of every business entity in Great Britain.
  • Develop manpower. Never be contented with the raw material that your marketing and sales people have. Release their potential and hone their skills through personnel development programs. Never expect sales to take effect when you have unpolished employees.
  • Achieve speed and accuracy. Your firm cannot survive a long sales cycle, unless of course it is the normal operating cycle. As much as possible, do lead generation campaigns shorter than it should be in order to realize profits after money has been lost. However, maintain the same degree of accuracy with the needed speed.
  • Collaborate. If you want your firm to focus on your core business, decrease expenses without sacrificing quality, improve internal functions and employee productivity, and  attain swiftness and precision in performing B2B lead generation, then the best option for you is to collaborate with a lead generation specialist. This partner must utilise telemarketing, as its main direct marketing tool, and be supported with other mediums. Some outsourcers breathe their business by shouldering lead generation services of their clients. These telemarketing service providers have acquired advance applications in technology to be at full tilt in their operations. Their employees are trained and skilled to do the task of qualifying sales prospects. Most important is the fact that they have the right formula that will sprout success while your firm is actively involved with internal functions.

The business realm is full of obstacles, and evils are lurking in every corner, always ready to stymie your goal of attaining victory in lead generation. Before you run out of fuel in running this marketing function, ask for professional help from the experts so that you can reserve all your firm’s strengths and weapons in what you do best.


Need IT Leads? Outsource in a Telemarketing Firm

Recession has already hit many businesses all around the globe. During this time, business owners are searching for marketing strategies that are both effective and can lead them to their rightful place within the competition even in these trying times. The information technology business sector is no exception when it comes to being hit with recession. These IT businesses are now seeking the help of telemarketing firms that help them with regards to their lead generation campaigns.


IT leads are known to be easily seen and discovered but reaching them is another story. These leads that are located within the IT industry have been found to have high levels of job classifications that would include those decision makers within the IT company, the chief executive officer, the chief of operations, and at times even the president of the organization themselves.


Outsourcing in a telemarketing firm enables IT businesses to effectively target other IT organizations with such accuracy that it can lead these companies to their financial growth. Even though they have to go through a multilevel platform of hierarchy within the IT business just to get to their leads, these telemarketers have already amassed tons of experience that enable them to pique the interests of these leads into formulating a business transaction with their clientele.


Aside from effectively targeting and reaching these IT leads, telemarketers bring tons of other benefits for an IT business. Such benefits include:


  • Shortening the cycle for an IT lead generation campaign
  • Add resources for the business instead of using it all up
  • Create an instant level of expertise towards the lead generation campaign
  • The telephone marketing firm can handle their own employee turnover and training
  • Achieve more sales in a shorter time span
  • High service level agreements enable an IT business to get the results that they have paid for
  • Enables the business to concentrate more on closing sales rather than searching for them


These are but a few of the many benefits that an IT business can receive once they have outsourced their lead generation campaign in a telephone marketing firm. However, it does not mean that one should automatically affiliate their services with the first telephone marketing firm that they can find. There would always be important factors to take into consideration before putting the service into the hands of these call center agents. Let us look at some of these important factors and a brief description about each of them.


  • Experience is the key to the campaign’s success

    Telephone marketing call center agents that specialize in targeting businesses within the IT industry must have a considerable amount of experience. Having experience means that they are able to successfully pique the interests of prospects into making a business deal with their clientele.

    • Feedback rating of the telephone marketing firm must point in a positive direction

      Aside from checking out the representative’s experience level, it is equally important to check the feedback rating of the telephone marketing firm. If it points to a positive direction then it means that the firm has a high competency level.

      • Check the roster for previous clients

      Lastly, it is also important to check out their roster for their previous clients. If the telephone marketing firm has already had dozens of clients within the IT industry and their feedback rating is equally good, then it might be the right time to outsource your lead generation services in the company.


      With the right IT telephone marketing firm, the IT business’ lead generation campaign is sure to achieve its financial success and growth.


      Acquire Business Appointments Effectively Through Lead Generation Telemarketing

      Setting up business appointments is not as easy as counting 1, 2, 3. One cannot just waltz into a business’ office, let alone to the office of their decision maker, and hope to acquire a transaction from said business without having an appointment in the first place. If a company’s sales representative were to close deals in this very informal manner, then the most probable even to happen is that the agent will be thrown out the door for the disturbance caused and the represented company’s name will have been forever tarnished. Continue reading

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