Differentiating B2B Telemarketing from B2B Telesales

While b2b telemarketing is commonly associated with b2b telesales, the fact is that these two terms are almost entirely different from each other. Even if the former is closely subjected to the topic of sales, it is not primarily used to only close business deals. Probably the main reason why both terms are being used interchangeably by the masses is because of the use of the telephone to bring more income to a business. Continue reading

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