How To Engage Lead Nurturing Properly in you Campaign

Not all of the leads you receive will be ready to buy right away. Some will take a few weeks, a few months or even longer before they will be serious about making a purchase. That’s why you need a lead nurturing program. A lead nurturing program will keep your name in front of these leads and, over time, will help to build trust and credibility with your prospects. Continue reading


Why Brand Marketing Does Not Work for every Business

You need to generate new business, but you don’t want to advertise or cold call. It’s not your style.

Flashy marketing campaigns and pushy sales techniques are inconsistent with the image of a firm like yours. And cold calling is just out of the question. It is time consuming, unproductive and frustrating – and it can make you look desperate. So what do you do? What are your options? Continue reading


Research 101: Challenges in B2B E-mail Marketing

It cannot be denied that Email Marketing has its great challenge for B2B marketing research. In this post, we will be citing some evidence presented in the research of E. Fariborzi and M. Zahedifard from the International Journal of e-Education, e-Business, e-Management and e-Learning, Vol. 2, No. 3, June 2012 in some the great challenges any B2B marketers are facing.   Continue reading

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