The above saying should be followed by many, especially to people who own businesses. If there comes a time wherein a business owner fails at marketing their products and/or services effectively, they should not throw in the towel immediately. For instance, b2b lead generation may be difficult but there are ways wherein one can take back their losses and turn them into profit.
With businesses rising left and right, it is inevitable for a company to gain competition as time goes by. With this in mind, they tend to concentrate more on advertising and marketing practices that produce big gaping holes in their pockets. Even though advertising is an effective method to get more B2B sales leads, it is one of its most expensive processes (especially when mass media is involved).