Before there was Friendster, then came Facebook, and now Google has introduced a new website to go with the social networking site competition: introducing Google+. It is pretty much like what a social networking site would deliver to users; post status updates, pictures, and share videos and the like. However, instead of a “like” button you have a “+1” button and instead of Facebook’s “groups” you have Google+ “circles”.
It is pretty much the same actually, but would you bet on Google+ for getting b2b leads and appointments?
Many business owners and marketing specialists abuse (so to speak) the power of Facebook and Twitter as a means to gather and qualify b2b leads. Facebook has a whopping 800 million users registered to their website and a large portion of that are other businesspeople. Compared to that, Google+ does not even come close; in fact, it is far from closing in.
This is the downside to opting for Google+ since not enough people have registered to the site. Other than this, it is owned by Google. Ergo, if you post something there, sure enough it will be seen and crawled into Google’s search engine.
Opting to go for Google+ in generating b2b leads is up to you. There are still other great lead generation techniques out there, even if it is out of the Internet. For example, getting the aid of quality b2b lead generation services. Lead generation companies that have already acquired an immense amount of experience will be the key to letting your company earn more qualified sales leads and appointments.
When Twitter came along a few years back, people did not seem to mind it much. People only thought of it as a tool used to share thoughts, sayings, funny stuff, and whatnot in 140 characters or less. However, what only a small number of people then knew is that it is a great way to market their products and/or services. The online social community then grew into a very large website with millions upon millions of users everyday; many of which are businessmen trying to marketing their goods.
Here are some effective ways to do Twitter marketing:
Use hash tags
Hash tags are Twitter’s own brand of tags. What you do is put a pound sign (#) right before your keyword. (e.g. #leadgeneration, #marketing)
Follow, follow, follow
Many people follow back if you follow them. If you get more followers, the more likely to be viewed and even followed by more people.
Post more, a lot more
Twitter is more about posting stuff. So always advertise your business (in 140 characters or less). When posting, always use those hash tags to get your word across to advertise your business.
The good thing about Twitter is that it can be combined to other marketing methods. For instance, a good marketing partner for this procedure is to outsource to lead generation companies, more specifically those that handle lead generation telemarketing. Getting lead generation services allows for a faster approach to getting your b2b leads, thus letting you achieve a faster way increase your ROI.
With Facebook and Twitter on the rise, everybody started to get into the digital age when it comes to marketing their business’ products and/or services. But what is all the hype with all the social media marketing?
It is simply because almost everyone, even businessmen and salespeople, are always on-line and on the Internet for most hours within their daily lives. One can even say that the Internet is now part of our daily lives. So what does this have to do with the hype with social media marketing?
Since we are now on-line most of the time, businesses take advantage of this as it is like posting on a billboard but on the Internet. This is far better than opting for an actual billboard since the price is far cheaper than posting on the Internet. In fact, it is practically free of charge and one can even get potential customers from all around the globe.
Partner this with other great marketing means, say outsourced lead generation telemarketing and you can get a great deal of success by the end of your marketing campaign. Imagine getting telemarketing lead generation services while also getting leads from the Internet; this can result to doubling your b2b lead production and even increasing your sales production greatly.
Outsourcing to telemarketing companies with the aid of the Internet can produce great, or maybe even the best results for one’s lead generation and appointment setting campaign. Remember to get the services of a call center quickly for you are not the only one looking for their services.
Getting a success out of lead generation is one of the most difficult things to achieve, even if the entire campaign is outsourced. It does not mean that outsourcing to a professional telemarketing crew guarantees the success of your marketing course. There are still too many risks involved; so the best option would be to outsource to telemarketing lead generation service that is not too heavy on your wallet. There are a number of low-cost telemarketing programs out there in existence; but the question is, which of these is the best?
The best action to take for your outsourced lead generation campaign is for you to opt for the pay per call telemarketing program. The scheme entitles you and your organization to gain quality leads and appointments without the hazard of spending too much of your business’ budget.