B2B Lead Generation Tips: Tip #6 – The Right Telemarketing Call Center

call center outsourcingWelcome back to learning about getting the right way to do business lead generation and b2b appointment setting. Last time, we talked about the wonders of what outsourcing to lead generation services can do for you and your organization (to check that tip out, click here). Today, we are going to learn how to look for a call center… THE right call center.

As stated before, you may have already heard some nasty things about telemarketing call centers and the way telemarketers talk to prospects. Fear not, it is just a matter of finding the right contact center for you.

How can we separate the capable cold calling firm from the not-so-capable ones?

It’s just a matter of asking the right questions. It’s just like interviewing someone if he or she is perfect for a job position in your organization. You ask them some questions to gauge their professionalism on what will be their tasks. Here are some questions that you can use in searching for the right contact center.

  • Can you give me a list of some companies that you have worked with in the past?
  • Where the campaigns of said companies successful?
  • Is your contact database updated and verified constantly?
  • How long have you been in the lead generation industry?
  • What happens if an appointment fails to show up?
  • How much are the services of your sales representatives?
  • What is your edge among other contact centers?

If the call center is able to prove that their answers with hard-core evidence, then by all means opt for them and let the business leads and sales appointments fill your sales pipeline.

This is it for today’s tip. Tune in tomorrow for the next technique on how to bring success to your b2b lead generation campaign.

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