B2B Lead Generation Tips: Tip #8 – The Direct Mail Approach

b2b lead generation, b2b appointment settingWe are nearing the end of our ten day tips and technique giveaway for b2b lead generation and b2b appointment setting. As always, if you have missed the previous technique on getting b2b leads, you can check it out by clicking here.

Last time, we have tackled what combining lead generation efforts can do for your organization. True that combining outsourced telemarketing call center services and other lead generation means can bring you extra “moolah” for your business. However, we only talked about Internet marketing on the previous tip.

Today, we are going more on an in-depth lesson on combining outsourced lead generation services and direct mail. You may be thinking that direct mail is an age old approach to getting leads and it’s not quite as effective as cold calling. True. However, there are still some benefits that direct mail excels more than outsourced cold calling services.

For one thing, it is by far one of the cheapest methods to get leads. Just print out a flier and send it out to a list of targeted prospects and wait for their reply. While you are waiting for their reply from the advertising material that you send out, telemarketers are still going at it with generating more leads for your organization. You can use this method if you need to crunch your budget a bit while still wanting to gain more business leads and sales appointments.

That’s it for today’s tip on business lead generation and appointment setting. The next time we will cover yet another tip and technique so keep posted!

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2 thoughts on “B2B Lead Generation Tips: Tip #8 – The Direct Mail Approach

  1. E.R. Carpenter

    Thanks for the post. Direct mail can be effective if you provide landing page information and coupon codes. Both will help you measure effectiveness as well. It works very well for people who are more visual-centric as opposed to voice-centric when hearing you on the phone or listening to your voicemails.


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