Category Archives: Advertising Lead Generation

Why Brand Marketing Does Not Work for every Business

You need to generate new business, but you don’t want to advertise or cold call. It’s not your style.

Flashy marketing campaigns and pushy sales techniques are inconsistent with the image of a firm like yours. And cold calling is just out of the question. It is time consuming, unproductive and frustrating – and it can make you look desperate. So what do you do? What are your options? Continue reading

Advertisement leads: Attracting prospects with clever Content advertisement

Yesterday, while I was walking around looking for a clinic for a medical check-up, I stumble across an advertisement that is really really old that is inside this old store. I wonder why they still have this advertisement. I asked the owner why then she replied “It’s the year that got me to start my business” that advertisement was nearly fifteen years old, so I figured that this business has been active since then.

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Advertising Accounting leads may be tricky but works great

In accounting, we are able to understand the concept of money and how you can give better understanding on how taxes and other related topics about accounting works. but it seems today that many student are currently picking accounting courses because they heard its pay are good. Yes the pay is good but the problem with that is, not all CPA will be endorsed. With basic accounting understanding you can do your own easy budgeting and organizing.

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Appointment Setters Must Always Test the Waters of Budding B2B Channel

The biggest challenge of every B2B salesperson is information. They need a name, a number, a way to learn about where their potential customers are and how to close a deal.

 

That much hasn’t changed even when the tools for acquiring that information have undergone a digital revolution. Instead of just phone numbers you now also have email addresses and social media accounts. Everyone’s trying to be on all the screens that are facing business owners when everyone used to ask for their ears.

 

All the same, they’re still doing their best to get a market’s attention. The danger though is when appointment setters jump far too quickly each time a new channel starts to open up. Test the waters first!

 

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Why Targeted Sales Leads Can Sometimes Be Better than Public Attention

In this day and age, most marketers still think that the best way to maximize the number of potential clients is being as popular as you can.

 

And to an extent, there are a lot of facts supporting this idea. Companies like Salesforce and Goldman Sachs are well known faces in the business world. They’re big brands, wield a tremendous amount of influence, and get tons of press coverage (both good and bad).

 

Although, that doesn’t mean you’re set up to lose when you’d rather generate a substantial amount of sales leads without necessarily being a public face.

 

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