Category Archives: Appointment Setting

How To Engage Lead Nurturing Properly in you Campaign

Not all of the leads you receive will be ready to buy right away. Some will take a few weeks, a few months or even longer before they will be serious about making a purchase. That’s why you need a lead nurturing program. A lead nurturing program will keep your name in front of these leads and, over time, will help to build trust and credibility with your prospects. Continue reading

Stand Where Interested Prospects Can See You

Appointment setting campaigns (especially inbound ones) tend to start by just standing around for a bit before engaging prospects. But suppose that your appointment setting campaign was actual people on the street with signs promoting your business. Which part of the street do they stand? Obviously, wherever they can be seen! Unfortunately, this concept is lost in most appointment setting strategies when it comes to where customers really look.
Your Appointment Setting Campaign Must Be In All Streets (Virtual Ones Included)

Take mobile for example. Now if your business was something like, say, an energy procurement firm you would wonder why it would matter. You presume that the streets for your sales prospecting campaign are those set close to those mulling over their energy bills, not browsing their phones or iPad.

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Appointment Setter: Words are your weapon

Have you heard the phrase ‘WE WANT YOU’ that is currently being used by the military to recruit teenage boys to join the army? Well if you ask me, I would be pleased to join the army, not because I want to, but because they need me, and of course to protect my country. But a little fact that you should know, those three words, can get you a sale. Continue reading

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