A few years back, generating auto insurance leads was done through newspapers, the yellow pages, sending out advertising mail through snail mail, television commercials, radio, posters, and massive billboard ads. Today, almost every type of advertisement for b2b lead generation is being done through the Internet.
In a statistical analysis found at benefitplace.biz, during the year 2009, insurance purchasers used the following before going for the purchase:
- 1 out of 10 read Newspapers and Yellow Pages
- 3 out of 10 watched TV and listened to the Radio
- 6 out of 10 searched through the World Wide Web
Through this statistical report, we can clearly see that marketing to generate auto insurance leads can be more advantageous for insurance companies if they do it on-line. Therefore, companies within the sector that have not yet been using the Internet as their main marketing medium for generating more business leads, then it is high time to shift gears and go for the current trend in b2b marketing.