Category Archives: Auto Insurance Appointment Setting

Stand Where Interested Prospects Can See You

Appointment setting campaigns (especially inbound ones) tend to start by just standing around for a bit before engaging prospects. But suppose that your appointment setting campaign was actual people on the street with signs promoting your business. Which part of the street do they stand? Obviously, wherever they can be seen! Unfortunately, this concept is lost in most appointment setting strategies when it comes to where customers really look.
Your Appointment Setting Campaign Must Be In All Streets (Virtual Ones Included)

Take mobile for example. Now if your business was something like, say, an energy procurement firm you would wonder why it would matter. You presume that the streets for your sales prospecting campaign are those set close to those mulling over their energy bills, not browsing their phones or iPad.

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Sales Lead Generation Tips – Know When The Land turns Dry

The relationship between today’s marketers and the Google search engine has always been a turbulent one. However, this relationship is just but one of the many the search-engine giant has with the rest of the world. And while you can argue that marketers have quite an impact on the development of its search engine, the impact of other influences shouldn’t be underestimated. You have the views of those using the system to locate information. You also have those taking it further by calling legal actions and controversies against the giant (just search “Right to be forgotten”).

 

Hence, it’s important that your sales lead generation strategy is prepared for the worst: when the land of SEO is no longer fertile because of it.

 

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Qualified IT Leads – Needing Both Budget And Payment

Knowing the budget of a prospect while qualifying your leads for IT products is a given. However, there is more to it than just knowing that a prospect can afford working with you. You should also consider how that budget is the result of how they intend to pay for your services. Neglecting otherwise could mean your leads would result in deals not worth making (at least not right away).

 

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Telemarketing Insightful What-Ifs

When people hear telemarketing and insurance, they usually start expecting a bad pitch that bombards with bad what-if scenarios. How can you turn that around for your own auto insurance company? The answer is simple: your telemarketing tactics should only propose what-ifs that actually have a point.

 

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Use Appointment Setting To Free Prospects From Restraints

Some financial service providers use appointment setting campaigns to promise security. However, some prospects in turn interpret security as constantly pinching pennies and feel that is enough. They do not need your expertise even though the real message behind your appointment setting strategy is to free prospects from such restraints!

 

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