Category Archives: Business Development

Is Content King of Your B2B Marketing?

Easier said than done. For years content marketing has emerged from simply being a medium for you to share insights that will fortunately be taken notice by your potential B2B leads to something that could make or break your B2B marketing campaign.

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Using Lead Generation to Pass On Vital Expertise

While some businesses sell their products, others thrive in the business of marketing sheer knowledge. Whether it’s financial strategy, infrastructure planning, and even self-help, there’s always a market for raw expertise.

 

But more than products however, expertise can be dangerously subjective and their value is often volatile. As the world once again nears the end of another year, lead generation strategists have to wake up to this reality. It could mean the loss of vital information unless they know how to pitch its value properly to a new generation.

 

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Is Lead Generation THAT Easy Nowadays?

The short answer is obviously no. However, there are a lot of lead generation and marketing tactics that seem so easy to pull off. You want a really shocking example? Look up the Masrani Corporation.

 

If you’re one of those who just went, “Hmm, a new client?” after one look at the site, you’ll be sadly disappointed. It’s fake.

 

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How Telemarketing Tells Your Own Story

For some marketers, the idea of using stories to improve the results of your lead generation campaign might sound a tad bit irrelevant. After all, there are still some organizations that would rather strike up a conversation that would lead to sales conversion. That’s neither obnoxious nor outdated (especially when they’ve been nurturing leads this way for quite some time). This doesn’t leave them with a lot of time to blog or to do blog-worthy research. Some would rather go out, network with real people and then just follow-up with some telemarketing calls. There’s really no time for telling a story here!

 

Or is there?

 

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Telemarketing Tips – When Technical Details Are Just Minor

For some companies, especially technology ones, attention to technical detail is championed as the sales pitch. You cite features like processing power and memory space in order to impress. But when you’re telemarketing something more complex, the technical details start to get cumbersome.

 

By default, you’d normally switch to cutting out most of the technical talk and try to ‘speak human.’ But what if that’s not actually enough to take you there?

 

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