Category Archives: Marketing

Try These New Email Marketing Tips in your Lead Generation

Email marketing campaigns are essential elements of any marketing strategy especially in lead generation. They communicate and build relationships with prospects, gather important data, and help boost marketing ROI. As important as these campaigns are for marketers and business leads, many miss the mark and continue to fall short on the campaign’s return. Try these new email marketing tips in your lead generation. Continue reading

Stand Where Interested Prospects Can See You

Appointment setting campaigns (especially inbound ones) tend to start by just standing around for a bit before engaging prospects. But suppose that your appointment setting campaign was actual people on the street with signs promoting your business. Which part of the street do they stand? Obviously, wherever they can be seen! Unfortunately, this concept is lost in most appointment setting strategies when it comes to where customers really look.
Your Appointment Setting Campaign Must Be In All Streets (Virtual Ones Included)

Take mobile for example. Now if your business was something like, say, an energy procurement firm you would wonder why it would matter. You presume that the streets for your sales prospecting campaign are those set close to those mulling over their energy bills, not browsing their phones or iPad.

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B2B Sales Lead: Newcomers doesn’t always inherit what they hope for

Inheritance is something that we shouldn’t take highly off. Some of us, don’t really get anything out of it. Only few individuals who have the right stable life can get this so-called “Inheritance” And be mindful that even though you’ve worked hard and landed the spot of being blessed with good fortune, it doesn’t always plan out. Especially if you’re in marketing industry for that matter.

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Advertisement leads: Attracting prospects with clever Content advertisement

Yesterday, while I was walking around looking for a clinic for a medical check-up, I stumble across an advertisement that is really really old that is inside this old store. I wonder why they still have this advertisement. I asked the owner why then she replied “It’s the year that got me to start my business” that advertisement was nearly fifteen years old, so I figured that this business has been active since then.

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