Category Archives: Commercial Cleaning/Janitorial Services Leads

Can B2B Leads Reveal An Old Customer’s Current Mindset?

The default answer to the title’s question would be yes. However, think about this carefully. This is an old customer. You should remember that the usual response of lead generators is to look up the customer’s past history.

 

While that’s well worth applauding, you should be careful about looking too far into the past and not concern yourself with what’s currently on a prospect’s mind. Are your B2B leads more like a trip down memory lane or does it have any current-event-type information your sales can immediately act upon?

 

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Fishing Sales Leads from Pop Culture

Last week on the B2B Roundtable blog, SunGuard Availability Services had its B2B marketing campaign featured for doing what’s normally unconventional in the industry: pop culture references.

 

This wouldn’t be the first story of its kind and it wouldn’t be the last. Generating sales leads has become as much of an online media activity as gaming, celeb news, and internet memes. This mix of big business and consumer culture was inevitable (as SunGuard easily showed).

 

The only cause for friction is the fear of not doing it right.

 

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Making Appointment Setting Services Work Regardless of the Current Global Economy

B2B lead generation is downright pointless if you do not effectively combine it with providing appointment setting services that will help guarantee closing deals with prospective clients. However, you must learn to be flexible and learn to adjust to the ever changing needs of people regardless of their chosen industry, whether it is VOIP services leads, energy procurement leads, advertising leads, and so much more.

 

So exactly how can appointment setting services strengthen the lead generation of a company? You need to create a careful balance of both outbound and inbound strategies to come up with effective telemarketing services. Doing this will require a thorough research of the present situation of the industry, your target prospects and the products and services you will be offering.

 

The current global economy will barely make a dent on your business but only if you know how to play your cards right. It’s perfectly alright to take risks (no business exists without those) as long as they are calculated risks and well thought of. There comes a point when bold becomes stupid and you do not want to become the latter just to prove a point.

 

Make sure your appointment setting services only caters to key persons and decision makers who are well worth your time, effort and money. Needless to say, you’re burning money if you are always talking to middlemen, people who promise to get the message across to upper management at the soonest possible time, which of course, almost always does not happen.

 

Always remember that these sales appointments are one shot deals. If you fail to do it right on the first take, most likely you will not get a second chance. So give it your best to impress your prospects. Come in prepared, anticipate all possible questions, queries and concerns, but most of all, be there on time or better yet, be there ahead of time. Making clients wait is a big turn off, make a good first impression to help make the rest of your meeting smooth sailing.

 

Finally, choose a seasoned b2b telemarketing company to handle such appointment setting services for you. Tedious leg work will be off your back so you can focus on what you do best- nurturing your clients and providing them with the best products and services your company has to offer.

Are Sales Leads Like Needles In Haystacks?

Sometimes sales leads can feel like finding needles in a hay stack. When you have to go through so many business contacts and long lists just to hear a positive, you have to wonder just who in their right mind would want to do that all day? Well, like it or not, somebody has got to do it or else your cleaning business could suffer in an age where technology enables faster business connections and fewer sales leads to those who cannot keep up.

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Telemarketing Tips – Do Not Always Buzz With Buzzwords

Telemarketing for your cleaning services does not have to be annoying provided that you know your targets. What is also important though is that you must still not neglect the actual, word-for-word structure of how you talk to prospects. People think that telemarketing’s only advantage is being direct but there is still an element in a live conversation that also adds to that.

 

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