Category Archives: Credit Card Processing Lead Generation

Using Lead Generation to Pass On Vital Expertise

While some businesses sell their products, others thrive in the business of marketing sheer knowledge. Whether it’s financial strategy, infrastructure planning, and even self-help, there’s always a market for raw expertise.


But more than products however, expertise can be dangerously subjective and their value is often volatile. As the world once again nears the end of another year, lead generation strategists have to wake up to this reality. It could mean the loss of vital information unless they know how to pitch its value properly to a new generation.


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Can Inbound Appointment Setters Make the Privacy Problem Go Away?

More than a year ago, Snowden stirred up a storm by exposing P.R.I.S.M. A couple weeks ago, the Fappening happened. And now, Tim Cook just launched a catapult towards companies that offer personal information on users in order to sustain their business model.


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Sales Lead Generation Tips – Let them Save So They Can Spend

In September, families often scramble money for both school supplies and the office necessities that ultimately keep that money flowing in. But as far as the latter is concerned, the things people need at work go beyond pens and post-it notes.


That’s why they’re prime targets for sales lead generation campaigns. How much do you know about what they save in order for them to spend?


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Are You Counting Your Sales Leads or Your Bills?

For some folks, September’s the end of summer and back to the old routine. But for others, they could be feeling a lot of pinches in their wallet even though your marketing spend currently looks stable.


Why does it feel like you’re already counting your bills before you’re getting sales leads?


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Before Appointment Setting, Understand Impact Of Demos

Before you start your appointment setting campaign, there is a good chance that you have already demonstrated a few of the capacities of your IT business. This is naturally a smart move. Prospects are more likely to trust you and go further into the appointment setting process because they have seen you walk your talk. On the other hand, demos can have other impacts that may need to be controlled or even negated.


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