Category Archives: Email Marketing

Research 101: Challenges in B2B E-mail Marketing

It cannot be denied that Email Marketing has its great challenge for B2B marketing research. In this post, we will be citing some evidence presented in the research of E. Fariborzi and M. Zahedifard from the International Journal of e-Education, e-Business, e-Management and e-Learning, Vol. 2, No. 3, June 2012 in some the great challenges any B2B marketers are facing.   Continue reading

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