Category Archives: Energy Procurement Appointment Setting

Bad Sales Leads are Like Mutagen

Many fans of Godzilla see him as the Japanese metaphor for nuclear weaponry. Others say he’s an environmental warning for the industries of science and technology. But whatever’s keeping the Big G going, it should also serve as a warning for marketers who neglect bad sales leads as if they were no more dangerous than radioactive waste.

 

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Gathering Sales Leads For A Big Burst

If sales leads were comparable to a form of energy, you should try seeing it as the sort you can gather and then unleash in a very large burst. Think of those mega beams in science fiction. More often than not, there is brief period where power accumulates before being released into a devastating blast. Fortunately though, only good things can come if you are patient enough to gather your own energy procurement leads and then just burst!

 

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Keeping Energy Lead Generation From Crossing Streams

One of the most common fears people have about lead generation is having the same sales leads as their competitors. For energy companies, it would be akin to crossing the high-powered streams of the Ghostbusters’ famed proton packs. On the other hand, this fear can have companies steering their lead generation campaigns in the wrong direction just for the sake of avoiding this cross.

 

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Save Sales Leads By Knowing What To Save First

If sales leads were like your energy company’s power source, blackouts call you to prioritize certain things more than others so that the whole recovery process will be quick. If you want to get back to your qualified leads after taking a hit to your lead generation process, you need to know what those are.

 

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Are Your Energy Sales Leads Getting Stifled?

Sales Leads, Energy Sales Leads, Lead Generation

It is becoming conventional to presume that just because you are not generating enough energy sales leads, you are doing something wrong. Again. It can be quite frustrating for companies who feel like they have already invested so much. How many more mistakes do you have to make before your energy company starts seeing its much needed sales leads?

 

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