Category Archives: Lead nurturing and Management

Try These New Email Marketing Tips in your Lead Generation

Email marketing campaigns are essential elements of any marketing strategy especially in lead generation. They communicate and build relationships with prospects, gather important data, and help boost marketing ROI. As important as these campaigns are for marketers and business leads, many miss the mark and continue to fall short on the campaign’s return. Try these new email marketing tips in your lead generation. Continue reading

B2B sales Leads: Is sales important that reputation?

I’ve been wondering this for the past few days, Is sales more important than reputation? I mean I know Sales is important but does companies have to ruin its reputation just by getting a sale?

By the way, what I meant by ruining its reputation is by convincing prospects in a way that no one wants to, through spamming and irritating cold-calling. You wouldn’t want prospect say that your company is just like the rest, Annoying and useless when it comes to providing services and product usage.

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Is Content King of Your B2B Marketing?

Easier said than done. For years content marketing has emerged from simply being a medium for you to share insights that will fortunately be taken notice by your potential B2B leads to something that could make or break your B2B marketing campaign.

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B2B Marketing Strategies Don’t Always Go Smoothly

Remember that time when you’ve been ridiculously lucky that everything seems to be working on your way? Yeah, that was an awesome time. But what about those times when the sky seems to be falling down on you? We all had those moments. Even your B2B marketing has those moments.

 
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Appointment Setter: Words are your weapon

Have you heard the phrase ‘WE WANT YOU’ that is currently being used by the military to recruit teenage boys to join the army? Well if you ask me, I would be pleased to join the army, not because I want to, but because they need me, and of course to protect my country. But a little fact that you should know, those three words, can get you a sale. Continue reading

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