Category Archives: Marketing Materials

Need More Business Prospects? Here’s How Social Searching Works

One of my favorite small-business search topics is something called “social search.” A social search engine is one that lists small businesses and allows people to rate and review them.

I guess we can call these types of sites “directories,” but what is clear from the discussion is that people aren’t really looking for directories; they are looking for answers, recommendations, and user experiences. Social sites ask members and visitors to rate their experience, good and bad, with a business and post that information for others to view. Depending upon who you listen to, actual purchases made over the Web only make up about 3% of all commerce, but buying decisions are made every day through research on the Web. Continue reading

Selecting Third Party Telemarketing Services

6 Guidelines in Selecting Third Party Telemarketing Services

Getting your telemarketing campaign to an overseas company can be a great way to save money. However, there are several things to consider before choosing an international telemarketing firm. Before you start your quest for cutting costs and lowering overhead, read these six Continue reading

Outsourced Telemarketing Has its Own Long-Distance Awkwardness

There’s no denying the negativity of a long-distance relationship. What’s strange is that it’s not just romantic relationships that can experience these awkward drawbacks. Dealing with outsourced services can carry the same sentiment (even without the Valentine sentimentality).

 

In particular, outsourced telemarketing is one of those services that can be really thorny…

 

or easy enough to deal with.

 

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Appointment Setters Should Really Have the Answer

Appointment setters take a lot of risks when they’re marketing via search. However, the biggest of them all might not have anything to do with the fickleness of Google nor the diminished attention span of mobile.

 

It might have to do with having an answer.

 

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Can Sales Leads Self-Replicate?

It sounds like a snake oil salesman’s dream, customers who somehow create more customers without them doing a lick of real work.

 

Lazy as it sounds though, that’s still quite similar to how referral marketing works. Instead of your own marketers generating the sales leads, you rely on the good will of your own customers to do all the pitching.

 

One really uncommon way to look at it though is that you’re actually helping customers with helping each other.

 

Even grouches cooperate at some point.

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