Category Archives: Pay per Call

How Offline Telemarketing Paints Makes a Realistic Combination With Online Lead Generation

You know what else is wrong with seeing telemarketing as obsolete? The extra baggage of assuming it’s also an unrealistic practice.

 

The truth though is this assumption is what’s unrealistic. People still uses phones. People still make calls in and out of office. In fact, people find it easier sometimes compared to writing an email or waiting for one as a reply.

 

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Do Different Appointment Setting Techniques Generate Different Appointments?

It’s only a matter of time before the business world has 100% embraced the multi-channel mindset (assuming it hasn’t already). But in case you still haven’t, you probably have several valid reasons. You don’t want to jump on the bandwagon. You care about the quality of the appointments generated in ways that you’re not accustomed to.

 

It does all take some getting used to and it’s perfectly natural when you think the risks aren’t worth taking. However, there is one assumption you might not want to hold on to: The idea that different appointment setting techniques generate different kinds of appointments.

 

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Sales Leads Don’t Need A Countdown

For some industries, the coming winter is expected to be full of low-budget, low sales-ready leads and they’re doing the best to stock up what they can.

 

Meanwhile, active lead generation activities are put on hold. Any hope of meeting new, high-value sales prospects becomes wishful thinking at that point. It seems like the only best option is to ride it out and be patient. Wait for the Christmas that will come after the holiday season and then you can start opening your sales leads.

 

This countdown though isn’t really necessary. In fact, it can actually do more harm than good. Contrary to what your mom taught you, it’s not good to wait until Christmas. Start generating your sales leads now!

 

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Generating Sales Leads VS Closing Sales

Just how much should you demand from a lead generator?

 

This is often a question for those outsourcing them. It’s also a pitfall for those who think that outsourcing is a lot easier than generating sales leads yourself.

 

But reasonable as that sounds (that’s right, it is), there is also a limit to how much you can ask. Even if you were to assemble your own B2B marketers, you can focus too much on generating sales leads instead of closing them.

 

You don't need this much to close a lead.

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Telemarketing Tips – Know That People Want To Hear You

Never forget that telemarketing, despite its age, will always find root in the ancient need for the human voice. In the context of B2B marketing, people will always need to hear who it is they are talking too. Written text can have so much more to hide compared to just hearing someone’s voice over the phone. In fact, there are even some forms of written text that are like telemarketing when it comes to living on despite digital advancements.

 

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