Category Archives: Software Lead Generation Telemarketing

Can You Simulate A Lead Generation Strategy?

One of the typical perks to virtual simulation is the ability to test something without the risk of any actual, physical consequence. For example, a shooting simulator helps improve aim without necessarily the risk of death or injury. Flight simulators are used to practice without risking a real plane crash.


But while that’s all well and good for guns and planes, what lead generation campaigns? Can you simulate whether or not a particular piece of copy or a new website look is going to bring more customers? You could certainly save up a lot of effort knowing whether or not some ideas won’t work. And from the looks of it, the future could already be here.


On the other hand, is the simulation really risk-free?


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Should Appointment Setters Care About Prospect Skillset?

Budget, Authority, Need, and Timeframe.


For those new to B2B marketing and sales, this is a good place to start defining leads before setting appointments. However, the reality is that there could always be more complex factors at work behind a prospects decision.


Skills should be of particular importance to appointment setters right about now. Much is discussed on the topic of managerial skills versus other core assets that could be of concern to yourself and to your prospect company.


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Can Telemarketing Technology Truly Transform?

When people think telemarketing technology, half the time it’s usually the unnerving combination of robo-calling with a human operator. What’s the other half though? Can it be what is truly needed to transform the telemarketing practice?


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Sales Leads – Part Data, Part People?

It’s conventional wisdom to believe that data, analytics, and quantifying buyer behavior is a winning formula for sales leads. And by many accounts, it makes a lot of sense. You’ve already hypothesized what gets B2B prospects buying and now have the numbers to prove them.


But take a step back and retrace that thinking, what came first? Was it the numbers or the behavior? What led you to have this assumption about prospects were looking for? Was it because you already had the big, data-crunching systems in place to tell you or was it something more intuitive?


Are sales leads simply part data and part people?


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B2B Marketing Tips – Turn into An Easter Egg

Easter eggs used to stand for little colored eggs. But quite recently, they’re apparently a code word for hidden messages/gimmicks in computer programs, video games, books, and films.


Examples range from surprising mini-games and in-game homage to Hidden Mickeys and Stan Lee cameos. What makes them so popular is the fact that they’re not only a cute marketing stunt, half of it is because people just like finding them.


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