Category Archives: Appointment Setting

How To Engage Lead Nurturing Properly in you Campaign

Not all of the leads you receive will be ready to buy right away. Some will take a few weeks, a few months or even longer before they will be serious about making a purchase. That’s why you need a lead nurturing program. A lead nurturing program will keep your name in front of these leads and, over time, will help to build trust and credibility with your prospects. Continue reading

B2B Marketing: 5 Things To Consider in Choosing VoIP Services Leads

There are an increasing number of businesses that are discarding traditional telephone infrastructures in exchange for Voice over Internet Protocol (VoIP) services due to the many benefits that VoIP offers.  Regardless if you use VoIP over your computer or you are a larger business using a hosted VoIP provider, switching to VoIP has many advantages some of which include cost savings (can be as high as 80%), connecting multiple offices, allowing workers to telecommute, and much more. Continue reading

Stand Where Interested Prospects Can See You

Appointment setting campaigns (especially inbound ones) tend to start by just standing around for a bit before engaging prospects. But suppose that your appointment setting campaign was actual people on the street with signs promoting your business. Which part of the street do they stand? Obviously, wherever they can be seen! Unfortunately, this concept is lost in most appointment setting strategies when it comes to where customers really look.
Your Appointment Setting Campaign Must Be In All Streets (Virtual Ones Included)

Take mobile for example. Now if your business was something like, say, an energy procurement firm you would wonder why it would matter. You presume that the streets for your sales prospecting campaign are those set close to those mulling over their energy bills, not browsing their phones or iPad.

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Telemarketing Tip: Conceal, don’t feel

Telemarketing requires you to hold emotions that might get you fired once you don’t know how to conceal it, so you won’t feel.
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