Four Reasons Your B2B Appointment Setting May Not Work

b2b appointment setting, lead generation, telemarketingB2B marketers talk to their targeted markets all the time and still they wonder why it is so hard to set an appointment. They put out so much effort in trying to get the word across about their business. Every marketer – regardless of what size, or industry they work for – has started this way. There is no easy path towards getting those meetings with qualified leads. In truth, even very successful corporations have sales and marketing people that work their butt off just to succeed at this practice.


First, we should take into mind that no two marketing campaigns are exactly alike. There is no one-shot answer for the question imposed above. However, there are several reasons that we should take into high consideration why we keep failing at this marketing strategy. The following reasons are:


Related Topic: Is B2B Telemarketing Still Good for Lead Generation?


  1. Failure to measure the campaign correctly.


    Many b2b appointment setters do not see their lead generation and appointment setting schemes as a whole. They focus on a few metrics or a limited number of areas to measure. As such, they only track a small number of calls (if they are engaged with cold calling) or even few social media engagements.


    Marketers need to make full use of all these metrics. Data is power. A large repository of data will be the most advantageous tool when contacting prospects to be turned into qualified leads.


  2. Failure to see goals through.


    It can be real easy to list all those goals down but it is another story for one to make them into a reality. Does the company want more visitors for their website? How many visitors are bound to convert into certified clients in a month?


    Do not just list goals down. List down procedures wherein these objectives can be made possible.


  3. Failure to input diversity.


    People believe that you do not have to fix what is not broken. However, failing to match already successful practices for acquiring targeted sales leads inhibits the possibility of monopolizing a particular market for the generation of quality interests.


    If one is into cold calling, then s/he can start an email marketing plan to go with it. There are tons of marketing procedures out there and one can mix and match these to form a campaign on the verge of gaining optimum results.


  4. Failure to be aggressive.


    There are a lot of appointment setters to date that do not know how to be aggressive. They loath rejection and would avoid it completely. This is very bad for their morale, and for the business.


    Being aggressive (and a bit assertive) can generate a high level of interest from targeted prospects. However, this trait should not go out of bounds for the lead generator to become condescending towards their prospects and leads.


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In conclusion, the failures listed above can prove to have a negative effect towards the entirety of the marketing campaign. Take heed of these four and improve on your appointment setting course for a more profitable outcome. 


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2 thoughts on “Four Reasons Your B2B Appointment Setting May Not Work

  1. Pingback: Four Reasons Your B2B Appointment Setting May Not Work | Lead Generation and Appointment Setting |

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