Loki’s Trickery and B2B Marketing

When do we start?

For those who still haven’t watched Marvel’s Thor: The Dark World, it’s still not much of a spoiler to know that Loki and Thor would be working together in this one. It’s all over the trailers.

 

Think carefully though. Why would the honorable God of Thunder need the assistance of Marvel’s most deceptive supervillain? Well, perhaps it’s because there’s a lot of stigma associated with trickery and illusion (not starting with other villains much like Loki).

 

And frankly, marketing gets slapped with the same negative connotations. Commercials, advertisements, and even contests are all viewed with suspicion by more sales-resistant buyers.

 

It’s not just in the B2C end either. B2B marketers can be accused of being just as sneaky and manipulative, employing many tricks to bypass faithful gatekeepers and shocking them once they learn you’ve already been making a sale behind their back.

 

There are actually several problems with this picture:

 

There’s a difference between honorable and stubborn

While you are always called to treat gatekeepers with respect, they don’t always represent the prospects themselves. Some can just be this stubborn wall that closes off opportunities alongside problems.

 

You need to get past these walls, even if it means sending an email to a decision maker or engaging them on social media without a gatekeeper knowing.

 

Deception can be your only key to a door with a hard lock

If you think of a prospect as a door, no amount forced entry will get you anywhere. When you couple today’s spam filter technology with good practice, typical email blasting and dialing won’t do you any good.

 

Thus, sometimes you have to fool the lock to think you’re above the rest. Sometimes you have to send an email that’s worded a little differently just to convince filter and reader alike.

 

A greater goal needs to be achieved

A whole lot must’ve been at stake for Thor to seek Loki’s help. It’s the same here. It’s not just that there really is no other way. It’s the fact that there is a great need for you to really reach your prospect. You need sales. You need ROI. You need something to show up for all your efforts.

 

If it looks like the consequences of a little trickery is less worse than missing out on the goal, do not hesitate! Sneak and slither away into your prospect’s email or gain their trust through the back door.

 

Going the sneaky route isn’t always a bad idea nor is it something only the bad guys can do. Don’t charge against the wall when you’ll have less to gain that way.

Related Posts Plugin for WordPress, Blogger...

2 thoughts on “Loki’s Trickery and B2B Marketing

  1. Wignal

    We’ve find out a number of outstanding information below. Undoubtedly value book-marking with regard to returning to. We big surprise the amount of test you determine to create this sort of excellent beneficial internet site.

    Reply
  2. Mc Kamie

    Hey there, simply just started to be aware about your blog site through The search engines, and discovered it’s absolutely informative. I shall be very careful with regard to belgium’s capital. I’m going to appreciate for individuals who continue that in the future. Various other people could be took advantage of your current publishing. Best wishes!

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

eighteen − 11 =


Client Testimonial


© 2014 121directmarketing. All Rights Reserved.

4270 West Ave. 40 Los Angeles, CA 90065 USA