Should Appointment Setters Care About Prospect Skillset?

Budget, Authority, Need, and Timeframe.

 

For those new to B2B marketing and sales, this is a good place to start defining leads before setting appointments. However, the reality is that there could always be more complex factors at work behind a prospects decision.

 

Skills should be of particular importance to appointment setters right about now. Much is discussed on the topic of managerial skills versus other core assets that could be of concern to yourself and to your prospect company.

 

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Telemarketing Tips – When Technical Details Are Just Minor

For some companies, especially technology ones, attention to technical detail is championed as the sales pitch. You cite features like processing power and memory space in order to impress. But when you’re telemarketing something more complex, the technical details start to get cumbersome.

 

By default, you’d normally switch to cutting out most of the technical talk and try to ‘speak human.’ But what if that’s not actually enough to take you there?

 

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Generating Sales Leads When Your Own Fans Sell You Short

Another popular marketing tactic that’s often blogged about is getting your own customers to market you instead of just your own marketing department. But while it’s true that referral marketing does help generate more B2B sales leads, there’s still a chance you’re being sold short by your own fans.

 

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B2B Appointment Setting Tips – Dealing With a Duggar

Whether you’re a fan of them or not, whether you’re religious or not, it’s hard to miss the financial chops of the Duggar family. These same financial chops though could literally chop your appointment setting efforts in half if you’re not prepared to deal with Duggar-style price wranglers.

 

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Does Your Lead Generation Strategy Suit a Prospect’s Style?

The process of qualifying leads requires you to be really understanding of who your prospects are and what they want. Then again, you read about that in just every blog, article, and case study on the subject.

 

What are other specifics can you get into? Well one of them could be the aligning your strategy with your prospect’s own style.

 

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