Sales Lead Generation – Exactly WHAT has changed?

You’ve already heard it. You keep hearing. Chances are, you’ll still keep hearing it a couple years from now.

 

A lot has changed in marketing and sales.

 

Not only that, this change has been rapid, chaotic, and it’s tossed out everything else that was taught for the last half of the 20th century.

 

The question is though: What exactly changed? Many people are still asking this even as others are shaky from realizing they need a whole new game plan if they want to save their sales lead generation campaigns.

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Your Double Life and Your Lead Generation Campaign

The idea of having a double life sounds like the worst one you could have as part of a lead generation strategy. Yet, despite this, plenty of sales professionals engage in the behavior regardless. And ironically, nothing makes this easier than the front created by your marketing campaigns.

 

Does this mean that your campaign’s doomed to fall from the curse of bad PR? Think again. Not all double lives are the kind that paint the shadiest scenes of corporate drama. Sometimes just being anything besides a sales rep (or a sales prospect­) is enough to create a different identity that needs knowing better.

 

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Appointment Setting Tips – When Insanity is the New Normal

It’s official. Everything that the last 50 years has painted about business is now a complete lie. This has been the realization of many in the B2B marketing field. The question is has your business realized it yet?

Sure, there’s still merit to saying the right things carefully. Punctuality’s still good as is focusing on the client’s needs. Common courtesy is still crucial if you want a successful appointment setting campaign.

 

And yet, how much of these objectives are actually attached to the trappings made up about corporate life?

 

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Lead Generation Tips – Handling the Politics Inside and Out

Most marketers often shy away from anything to do with politics. All that controversy and activism seems to distract lead generation campaigns from what they’re simply called to do: Find potential clients.

 

And yet, what they may not realize is that politicking will find its way into the conversation regardless. Just because you’re not talking about ISIS or 9/11 doesn’t mean politics won’t impact the quality of a lead or the success of your sales reps.

 

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Sales Leads Don’t Need A Countdown

For some industries, the coming winter is expected to be full of low-budget, low sales-ready leads and they’re doing the best to stock up what they can.

 

Meanwhile, active lead generation activities are put on hold. Any hope of meeting new, high-value sales prospects becomes wishful thinking at that point. It seems like the only best option is to ride it out and be patient. Wait for the Christmas that will come after the holiday season and then you can start opening your sales leads.

 

This countdown though isn’t really necessary. In fact, it can actually do more harm than good. Contrary to what your mom taught you, it’s not good to wait until Christmas. Start generating your sales leads now!

 

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