Lead Generation Tips – Using The Inside Look

Like it or not, a lead generation process has a considerable amount of sucking up both on the part of the marketers and on the prospects. How many times have you encountered a scenario where one party is afraid of offending the other (be it via rejection or criticism)?

 

This kind of behavior isn’t helpful and can blind both parties to the facts that can lead to sales as well as a better business relationship. So what’s the solution? It’s called the inside look.

 

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Old Customers Influence New Sales Leads

You’ve heard of using other customers to influence the rest of the market. It’s a common element in social media marketing strategies. However, what about old customers specifically? Can they really make a difference in your sales leads? Sometimes differences of opinion can vary across generations of different prospects (especially when you’ve managed to stay in business for so long).

 

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Lead Generation Tips – Using Merchandising and Endorsements

No doubt you’ve already read up quite a bit on what merchandising and endorsement deals are. Still, aren’t these things a little out of place in a professionalized process like B2B lead generation? You might think that but the underlying concepts of both can be applied. Better still, you might already be applying them but just aren’t aware of it.

 

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Lead Generation Tips – How Ending Trends Should Not End Marketing

FIFA 2014. Germany wins. The end. That’s pretty much what you can expect following the conclusion of the month-long sporting event. It’s like one big party. No matter how big or how fun the whole thing was, eventually the crowd goes away and it’s time to pack up.

 

This is actually a sticky situation in B2B lead generation. No matter how long or how complicated your sales process, this kind of excitement is still the key to attracting potential clients. That’s why you ride on trends like the World Cup. There is a major struggle to be in the biggest conversation because that’s where you think your target market is found. So once the party’s over, it seems like the game’s over too.

 

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