Appointment Setting Tips – Let B2B Prospects Create Their Menu

Creating good buyer expertise is a common objective for marketers, including B2B ones. So in the process of appointment setting, you’re essentially trying to get your customer in a real buying mood. (Yes, we all know it gets more complicated than that but don’t forget simplicity is also another marketing objective.)

 

There are a lot of movies showing business meetings happening in gourmet restaurants or jazz bars. But business clichés aside, those are still legitimate examples of creating good buying experience. What’s more important however is that those experiences are created indirectly by the prospects.

 

Simply put they’re making the menu.

 

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Telemarketing Tips – Engaging a Mobile Generation

For marketers, one of the most startling statistics presented by the World Cup is its mobile interaction. The ones involving the 1.7 million viewers of WatchESPN alone are just the start. But oddly enough, some of these viewers could have very well been workers watching the games right inside their desk/cubicle/even toilet.

 

This though is just one tiny reflection of a growing reality in the workplace. Technology and its accompanying attitudes are heralding a new generation. This same generation has long been held as the doom to traditional marketing strategies like telemarketing. Now would be a good time to review how to keep this practice alive and why doing so is actually critical to the adaptation of all lead generators.

 

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B2B Marketing Tips – Animal Oracles and Marketing ‘Ripoffs’

Ripping off another product may be a crime but can the same be really said about B2B marketing tactics? If one’s to look at FIFA’s sudden outcrop of animal oracles, the answer might be no.

 

The next question is how can marketers deal with this?

 

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Outsourced Lead Generation – Independence and Responsibility

The 4th July weekend celebrates all things American. But among those things, one that stands out is the idea of independence. People associate a lot of American things to independence, whether it’s the kid going to college or the same kid finally getting a job right after.

 

But in terms of outsourcing the B2B lead generation process, independence can mean taking it all back and finally getting to do the whole thing yourself. That’s not really a bad thing (especially when your provider still has dozens of other clients). The real challenge though lies in your own company. Are you truly prepared to this on your own? Ask yourself the following questions:

 

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Targeted Sales Leads – The Possible Answer to the Internet Hive Mind

It’s easy to think that a lot of today’s marketing is now happening online. That’s not just because of all the online ads you see or the prevalence of mobile apps. Generating targeted sales leads in the B2B market requires you to use more and more online resources as well. You blog to increase thought leadership. You use data in order to optimize your content. It’s even possible that you’re using cloud-based technologies as part of your CRM process!

 

Upon closer inspection though, the differences between some tactics of consumer and big business marketing could indicate something bigger: an answer to the growing internet hive mind.

 

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