Sales Lead Generation Tips – Big Fish and Little Fish

Summer might be looking sweet for vacation goers but it’s a battlefield in the box office. Edge of Tomorrow and Maleficent were neck in neck but it seems to both that The Fault in Our Stars is currently dominating. And all the while, Transformers 4 and How to Train Your Dragon 2 have yet to make their entrance.

 

Still, the shocking and fast-paced competition should really come to no surprise for anyone in the marketing business. Even the most successful sales lead generation campaigns can find themselves in a similar situation: One minute you’re on top, but then there’s always a bigger fish.

 

Continue reading


Telemarketing Tips – On Mentorship and Marketing

Father’s Day is this coming weekend but plenty of people do more than just celebrate biological Dads on it. Some celebrate foster parents, the leadership ideals that fatherhood implies, as well as father figures.

 

And speaking of which, you can’t get closer to a father figure in business than in a mentor. For entrepreneurs and their start-ups, a mentor can be their best consultant and wisest advisor. Plenty of leading businessmen are mentors (e.g. Guy Kawasaki and Warren Buffett).

 

That however might be a good reason for why it’s difficult to find yourself one. Fortunately, B2B lead generators like telemarketing are just one among the several ways you can get in touch.

 

Continue reading


Telemarketing Is But One Tool For Sharing Your Biggest Value

It’s almost a cliché but there is truth to it. Companies don’t really sell anything but ideas. Everything they create, from products and services to sales and marketing campaigns, is born from an idea.

 

And what’s the best way to pass an idea? Communication.

 

Hence, whether you favor telemarketing or not, the idea driving your business is your biggest value. You need to share that idea, one way or another.

 

Continue reading



Sales and Telemarketing, Combat and Propaganda

Pardon the crazed title but logically speaking, there’s really a parallel between the two halves of the B2B sales process and the two halves often featured prominently during wartime: combat and propaganda. Salespeople are more likely classified as combatants seeing as they’re the ones on the front lines, asking prospects direct questions and getting involved at the heart of prospect problems. Lead generators use tools like telemarketing more along the lines of swaying and shaping minds, much like the propaganda at the time.

 

Continue reading

Related Posts Plugin for WordPress, Blogger...


Client Testimonial


© 2014 121directmarketing. All Rights Reserved.

4270 West Ave. 40 Los Angeles, CA 90065 USA