Fishing Sales Leads from Pop Culture

Last week on the B2B Roundtable blog, SunGuard Availability Services had its B2B marketing campaign featured for doing what’s normally unconventional in the industry: pop culture references.

 

This wouldn’t be the first story of its kind and it wouldn’t be the last. Generating sales leads has become as much of an online media activity as gaming, celeb news, and internet memes. This mix of big business and consumer culture was inevitable (as SunGuard easily showed).

 

The only cause for friction is the fear of not doing it right.

 

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Telemarketing Tips – Your Biggest Critics are Already Sold

So far, summer’s looking to be a smorgasbord for geeky moviegoers. Not only did you have Godzilla and X:Men days of future past rocking the box office, you’ll still have Maleficent, Transformers 4, and How to Train Your Dragon 2.

 

Now what do this have to do with telemarketing? Well, the geek subculture is actually solid proof that your biggest critics are not only good for, they’re actually well sold on your product already!

 

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Telemarketing Tips – Use Lazy Days to Improve Productive Ones

It’s summer in a lot of parts in the world. And with summer comes the lazy days it’s filled up with. But while days like that can just mean boredom for teens, tweens, and toddlers, it can mean bad news for productive telemarketing. You’ve got calls to make and appointments to set. You can’t just stop just because you don’t feel like it right?

 

Actually, it’s possible to go with the flow of a lazy day and come out even more productive in days after! This applies whether you just don’t feel like picking up the phone or don’t want to pressure outsourced telemarketers to give you more summer appointments.

 

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Outsourced Telemarketing Tips – Don’t Test Vendors like House Sitters

Outsourcing your telemarketing services doesn’t necessarily mean you’re giving away the keys of your entire marketing campaign. This is even more true of telemarketing is just one part of your overall strategy.

On the other hand, telemarketing can still be a vital point of that same strategy. The keys still could prove valuable. Can you really trust those keys to just any vendor? What’s a good way of testing them?

Well, one test is by simply not treating them as if they were just hiring a house sitter.

 

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Bad Sales Leads are Like Mutagen

Many fans of Godzilla see him as the Japanese metaphor for nuclear weaponry. Others say he’s an environmental warning for the industries of science and technology. But whatever’s keeping the Big G going, it should also serve as a warning for marketers who neglect bad sales leads as if they were no more dangerous than radioactive waste.

 

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