Telemarketing Tips – Brushing off Guilt by Association

The term guilt by association really goes well with B2B telemarketing. Why? Because no matter how different lead generation is from regular consumer marketing, people still think you’re guilty all because you’re using a phone to ‘advertise’ something.

 

Then again, is telemarketing the only industry where businesses are tripped with this kind of guilt? What about insurance companies? Scandal and fraud make them popular media stereotypes. Janitorial services? Yeah, good luck cleaning up associations with blue-collar labor and illegal immigrants.

 

It’s sad. It’s reality.

 

You might as well do something about it eh?

 

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B2B Telemarketing Tips –Have Excuses but Run Them Out

Excuses aren’t always good. And in telemarketing, it’s not nice to point fingers or shift the cause for a lead’s poor quality on other things besides your telemarketing performance. It causes rifts between marketers and sales reps. It damages your marketing credibility. There’s really nothing good about someone who prepares a list of reasons to not hold them accountable.

 

Or is there?

 

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Are Your Drowning In Your Sales Leads?

It’s easy to think that getting a flood of sales leads is living the dream. It’s also easy to see how that dream turns into a nightmare. Think of a sudden stream of gold pouring all around you but you then realize you might just drown beneath it.

 

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Outsourced Telemarketing Tips – Learn to Shut Off at the Right Time

Salespeople sometimes need a vacation so it’s not surprising that they’ll want you to ‘shut down’ the source of all their appointments from time to time. However, like a real power switch, you need to be really honest with your outsourced telemarketing vendor about the exact time. If your salespeople plan on taking a leave on a particular day (or days even) then they should be the first to know.

 

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B2B Telemarketing Tips – A New Niche Is Like A Blank Map

Comparisons between niche markets and the Age of Exploration are quite common. A new territory has been seemingly discovered and all the great powers are determined to seize it.

 

But whereas the colonists had blank maps, B2B telemarketers have blank lists and blank industries. Did the blank maps stop the colonists though? No and neither should an utter lack of contact data keep you from exploring your own unknown territory.

 

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