Misconceptions About Data Used in Lead Generation Companies

Data integrity is vital to the lead generation process. That’s why salespeople who outsource it often ask if vendors ever share the data they use with other customers.

Justified it may be, this leads to several misconceptions about how lead generation companies gather, store, and handle their data.

 

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Outsourced Appointment Setting – Go Easy for Go for Broke?

There’s not one single way to outsourced appointment setting. This results in vendors catering to companies in many different ways. Some prefer them to do the whole shebang: contacting, qualifying, nurturing, and then just leave the signing to the sales rep. Others would rather have their sales rep put their own special touch. It’d be a waste of their own negotiating skills otherwise.

 

So which one are you? Are you cautious about outsourcing most of the responsibility or are you just making sure your providers live up to their promise?

 

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Outsourced Telemarketing Tips – Their Holidays and Yours

How often do people talk about the effects of differing customs and cultures on outsourcing relationships? It seems it’s not a subject often discussed as the mere cost-benefits of outsourcing or even the rights of the workers involved.

 

But in outsourced telemarketing, issues like different holidays can be an obstacle when your salespeople depend on it for a consistent production of leads and appointments. It would be difficult if that production was brought to a sudden halt by the prospect of holidays that are not observed on your side of the globe.

 

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Appointment Setting Tips – Why Seeing You Still Matters

Today, it’s enough for any B2B appointment setting campaign to just set up calls with sales reps. Thanks to technology, there’s rarely a need to reserve fancy dinner meetings or prep the office for a prospect’s arrival. Just set up a small phone conference (or at most, use a webcam) and the meeting’s set to go!

 

It’s ironic then that these tech advancements are now focusing on the value of seeing and hearing as the full experience of communication, business or otherwise.

 

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B2B Marketing – New Tech, Old Challenge

Recent developments in wearables like Glass actually bring to mind the age-old challenge of all marketers: relevance versus distraction.

 

This challenge is can be a particularly sharp thorn on the side of B2B marketing. Business prospects are busy enough as it is with their job, with management, and with planning. Relevance is your only key to becoming something that’s not reduced to background noise.

 

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