Getting Too Familiar via Telemarketing

Telemarketing is easier when a prospect is already familiar with your face and your company. That’s why it’s a common tool for maintaining B2B relationships. It adds a personal touch and it keeps your brand from sounding too automated, distant, and robotic.

 

Because of all this familiarity though, sometimes you end up behaving rather differently from when you first made contact with your prospect. But believe it or not, these subtle changes can either make or break the very relationship you’re trying to preserve!

 

Continue reading


Telemarketing Tips – Recalling the Reasons for all the Rules

It should be every telemarketer’s goal to clean up all areas of their work (with now being a good time since it’s spring cleaning season).

 

Whether it’s just keeping their office clean to cleaning up bad contacts in their database, there are reasons why everything has to be kept neat and tidy.

 

Do you remember all of them though?

 

Continue reading


How to Outsource Appointment Setters for the Long Term

Outsourcing isn’t just about buyer and seller. The best kind involves a relationship between the two. And while switching vendors can be just as easy as switching to a new brand of soap, it can get tiring after a while. Sometimes it’s just better to stick with one and focus on higher priorities.

 

Continue reading


Lead Generation VS Leprechaun Lackeys

According to some legends, leprechauns grant wishes but not without any strings attached. One tale tells of a man who managed to get the secret of one leprechaun’s treasure only to find himself thwarted once he went to claim it.

 

You know this can sound a lot like some experiences with gatekeepers. Just when you think you managed to bypass them, suddenly you find yourself redirected to either the wrong person or worse, to the void of the voice mail.

 

Continue reading


The Two Sides of Telemarketing (and Why They Matter)

One of the most popular icons associated with St. Patrick’s Day is the legendary leprechaun. But like many creatures of folklore, people have interpreted them in two ways. One is the typical old fairy dressed in green and the other is the same only he’s uglier and just downright evil.

 

Surprisingly, it’s not much different with a lot business industries and telemarketing is one of them.

 

Continue reading

Related Posts Plugin for WordPress, Blogger...


Client Testimonial


© 2014 121directmarketing. All Rights Reserved.

4270 West Ave. 40 Los Angeles, CA 90065 USA