Restocking B2B Marketing Resources – Part 1

B2B marketing can be like a farming game. You don’t just have to raise a single type of livestock or crop. You end up diversifying them. And in order to keep them growing, you need different resources.  Therefore, it only follows that restocking each type of resource requires a different methods.

 

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Outsourced Appointment Setters – Veterans in a New War

Some say war never ends. It just takes different shapes. The weapons change. The casualties change. Even the drama change. What doesn’t change are the conflict and the soldiers fighting in it.

 

Marketing is that conflict. In an age where information values even higher than guns and goons, everyone is scrambling to deliver the most relevant information. Only then can attention be gained, appointments are made, and your salespeople score victory. Still, not everyone can be a seasoned soldier in this field. That’s why you outsource.

 

But how is it that the people with no fighting experience ever manage to direct those who do? Is it really possible for you to work with a company that seems to know a lot more than you?

 

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Using Outsourced Telemarketing Companies for Personal Invitations

Okay, maybe ‘personal’ is a bit of a stretch. Outsourcing telemarketers to send out your birthday invitations sounds like something out of the 50s.

 

By personal, it simply means the business connections and networks you’ve personally built up. You’re proud of the connections you worked so hard to make. Despite that, it can be harder to get in touch with everybody as that network grows bigger in size. What if you or your business wants to announce a new product? What if you’re attending a convention and want everyone to know?

 

This is where outsourcing normally comes in. There’s only so much ‘personal’ action you can take before you’re crushed under the weight.

 

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From Appointment Setting to Family Gathering

Appointment setting is still normally a one on one process. The person your marketers and salespeople engage with may represent the interests of their company. However, they’re still just one representative.

But of course, there are cases when more than on decision maker has been brought on board for the sales appointment. This makes for longer meetings but still not too difficult (especially for expert sales reps).

What can make it tricky though is if there’s more between those people besides the business itself.

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B2B Telemarketing Tips – Keep Your Tongue from Tripping

Don’t think the romance of February is something you can’t relate to as a telemarketer. Take the idea of finally confessing to a crush or at least striking a conversation with them. You know that gripping paralysis that trips up your tongue? What about those awkward pauses? And finally, there’s the ever present threat of hearing N and O.

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