Funny Business with your B2B Marketing Content

April Fools maybe a month away but that shouldn’t keep you from giving folks a good laugh. People are always looking for a bit of fun (especially when a lot has happened to change the media landscape). But despite all that, B2B marketers still struggle with the same, dreary and excessively professional content.

 

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Appointment Setters – Antidotes to Post-Valentine Potions

During the month of February, you can say it’s even a duty for most people that they forego their business interests in favor of their romantic ones. It explains why most workers try to leave early on Valentine’s Day.

 

But since that day’s long over, it’s back to work for your salespeople. And as marketers, it is your duty to make sure they still continue to make more appointments with potential customers and not just their dates.

 

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Email Marketing Tips – Valentines Teach More than Just Good Design

Whether its love letters or marketing emails, people forget that they’re really all just messages. What makes them different is the kind of weight they carry and not the fact that one’s got a webinar invite while the other’s in a scented envelope.

 

This is important for marketers because the quality of a message isn’t just about metrics, systematic marketing tactics, or even template design.

 

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How to be A B2B Marketing Matchmaker

Many enjoy using Valentine’s Day as a matchmaking occasion. Some folks just really find it cute when they end up bringing together a guy and a girl who look like they’ll make a good match.

 

These are the folks who don’t mind watching from the sidelines whose only problem is how indecisive both parties can get.

 

Marketers though can apply this as their own analogy.

 

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The Other Star Players of Your Telemarketing Team

A lot sure happened during the latest Superbowl. You had Bruno Mars, a halftime of blockbuster trailers, creative corporate ads and of course, the astounding first-time victory for the Seattle Seahawks.

 

Despite the top offensive strategies of the Broncos, it was well received by an equally quick, defensive response by the Seattle-based football team. But in football, the star players aren’t the only ones who make the game.

 

Likewise, a telemarketer isn’t the only primary asset of your B2B lead generation campaign.

 

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