B2B Marketing Tips – A Survival Guide to the Holiday Haze

As the year ends, folks tend to be pretty sluggish time when it comes to their work. Their minds tend to wander to thoughts of family, dinners, or simply lounging about the office. It’s not exactly the best state of mind for talking business. Emails. Phone calls. Websites. Even professional social networks. None of these really suit the seasonal mood.

 

But then again, that’s exactly why B2B marketers can be at their busiest this time of year. (Assuming they’re not caught up in the same post-holiday snooze.) The trick lies in keeping the campaign alive without killing this mood.

 


7 Year-End B2B Prospecting Tips for 2013

It’s the last month of Q4, and we’re almost down to the final two of the 52 weeks in the year. So, how’s your numbers coming along? If you think you’re about to miss your targets, stop wishing for an extra 25th hour in your day or an 8th day in your week. With proper time management and a few year-end appointment setting best practices, it’s not yet too late to make 2013 a great year for your marketing efforts.

 

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A Few Holiday Reminders For B2B Email Marketing

It’s the holiday season and with everyone packing their schedules (and their bags) for vacation, you need to start marketing to prospects in advance. A campaign that starts early can end early, leaving everyone with enough peace of mind until they hit their desks again next year.

 

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Can Telemarketing Fix the Gmail Tab?

Using telemarketing to supplement email marketing isn’t unheard of. What might be a little more unheard of is the challenges being posed by Gmail’s new tabs. Have these new developments impacted the success of combining the two lead generation channels?

 

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Telemarketing Tips – Targeting Multiplies Value

In business, it’s often a common mistake to think that the raw value of any business is ultimately what wins competition. If your product is just that good, nothing else really matters. Not marketing, not sales, not financial management etc.

 

Obviously if you go any further, even a startup rookie’s going to find the idea stupid. Still, this misconception manages to slip through professionals’ minds in more subtle ways. In the end, even if they invest in, say, marketing, they still end up on just the product alone to make a sale.

 

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