Telemarketing Tips – When Rudeness Goes Both Ways

Professionalism is a must, no matter what business process you’re engaged in. But as far as telemarketing goes, it’s painful to ignore the drama associated with it. This drama often comes from a lack of professionalism but the real cause is often reduced to shifting the most blame to either side of the conversation.

 

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Black Friday and the B2B Shopping Experience

Most people who first hear of Black Friday either mistake it for a post-Halloween gig or some religious thing.

 

Then again, is there really a big difference?It’s the day when shoppers race to the nearest stores like the Devil was on their heels. And even then, the Cyber Monday that follows has folks just as obsessive. People forsake sleep and do crazy and admittedly stupid things in order to shop for those discounted items for themselves.  It kind of sounds like that scene from that one Justice League episode where Wonder Woman mistakes a mall for a temple.

 

Superman: “Yes, for those who worship their credit cards.”

 

But you know, maybe it’s that sort of obsession that really highlights the difference between B2C and B2B marketing.

 

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Loki’s Trickery and B2B Marketing

When do we start?

For those who still haven’t watched Marvel’s Thor: The Dark World, it’s still not much of a spoiler to know that Loki and Thor would be working together in this one. It’s all over the trailers.

 

Think carefully though. Why would the honorable God of Thunder need the assistance of Marvel’s most deceptive supervillain? Well, perhaps it’s because there’s a lot of stigma associated with trickery and illusion (not starting with other villains much like Loki).

 

And frankly, marketing gets slapped with the same negative connotations. Commercials, advertisements, and even contests are all viewed with suspicion by more sales-resistant buyers.

 

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Two Halloween Tactics for Telemarketing

What does telemarketing have in common with wearing costumes? Better yet, what does it have in common wearing costumes that aren’t the typical set of vampires, werewolves, and Frankenstein freaks?

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Do Mobile Apps Appeal to a B2B Audience?

The rapid change of marketing is growing at a rate that cannot be ignored. In recent years, the general public has embraced the use of text messaging. In the advent of technology and internet, phones that were once used for simply texting and calling has now become a new window of communication and marketing.

 

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