Humanity: Telemarketing’s Last Stand?

Before, marketing (in both B2B and B2C) made prospect engagement pretty simple. You get as many people as interested as possible and then you move in for the sale.

 

It’s no surprise that classical cold calling strategies and advertising was so commonplace that they became the face of the industry.

 

Yet today, that era was swiftly put to end as communication grew more advanced and computerized. But as technology continues to automate marketing, is its increasing need for live engagement the only chance telemarketers have to stay relevant?

 

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Annoying Marketing Misconceptions

No matter how much hate telemarketing gets, it’s shocking how much of it come from misconceptions about marketing in general.

 

And whether it’s B2B cold calling or traditional advertising, the annoyance goes both ways. Do you think marketing experts like the wrong ideas people have about what they do? It’s bad enough that making rookie mistakes creates these misconceptions in the first place.

 

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Telemarketing Tips – How to Avoid Calling the Dead

Now, now, you can relax. You’re not about to read a telemarketing horror story about some hapless agent calling the other side. Dead numbers are simply numbers that are no longer available or do not belong to the prospect you were hoping to engage.

 

Then again, they can be quite scary in their own right.

 

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Telemarketers – Dealing with What They Get

As more people favor digital marketing channels, it’s not surprising that many B2B organizations are increasingly hesitant to use older methods like cold calling.

 

The practice itself is in need of serious refinement. There’s no arguing that nobody likes unwarranted calls. That’s why those who continue to use telemarketing have found ways to use other channels (like social media, email, live events etc) in order to generate permission.

 

But setting that aside, that still doesn’t get rid of the stereotypes and running gags surrounding the telemarketing industry. How do telemarketers handle hearing these things every day?

 


4 Expert Tips on Having Great Phone Conversations with Financial Leads

Prospecting in the financial services industry can be a lot like dating. When prospects play ‘hard-to-get’, your only chance at taking the relationship any further is to keep on communicating. And what better way to do this than through well-placed phone conversations? Today’s post is all about ideas on having phone-based interactions that move prospects along their buying journey.

 

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