Sales Leads Should Not Result In Cultural Collisions

Accounting firms can find it tough to acquire sales leads when culture comes into play. Your company not only seems to speak a different language. Your values can also differ from your prospect businesses. But perhaps what can be worse is when you have actually acquired a lot of sales leads and the clash happens between them and a new target market.

 

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Appointment Setting Tips – Know When Looks Deceive

The appointment setting process is one of those processes where it is really important to know when something is not what it appears. For instance, tax consulting companies that use the process have seen many cases where misjudging by appearances compromised their business relationships. How can you prepare your own appointment setting strategy from making the same mistake?

 

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Lead Generation Tips – Be Wary Of Extreme Prophecies

One of the most common yet often dreaded adversary to any company’s lead generation campaign are negative market predictions. While some might scoff them, others buy them to the point that it is almost prophetic. Sometimes you feel tempted to boost your IT company’s own lead generation campaign because you think being in the tech industry somehow has the future in your favor.

 

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Telemarketing – Making Do With What You Got

If people think that telemarketing is a last-resort tactic, well they have a bad tendency to forget the ‘resort’ part. Just because something is the last you would do, does not mean you actually will not do it. In fact, you stand to lose more pride from stubbornly refusing to use the last option (telemarketing or otherwise). It wastes time and denies the only thing left that could save your lead generation campaign.

 

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Lead Generation – When To Say ‘Out Of Your Jurisdiction’

Lead Generation, IT Lead Generation, Sales Leads

If your lead generation campaign uses inbound methods, you may have had to use this classic (yet dangerously bureaucratic) line: “Sorry, this is out of my jurisdiction.” The reason for why this can be dangerous of course is that may result in a lead generation process that churns out excuses and not leads for your IT company.

 

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