Appointment Setter: Words are your weapon

Have you heard the phrase ‘WE WANT YOU’ that is currently being used by the military to recruit teenage boys to join the army? Well if you ask me, I would be pleased to join the army, not because I want to, but because they need me, and of course to protect my country. But a little fact that you should know, those three words, can get you a sale. Continue reading


Appointment Setters Must Always Test the Waters of Budding B2B Channel

The biggest challenge of every B2B salesperson is information. They need a name, a number, a way to learn about where their potential customers are and how to close a deal.

 

That much hasn’t changed even when the tools for acquiring that information have undergone a digital revolution. Instead of just phone numbers you now also have email addresses and social media accounts. Everyone’s trying to be on all the screens that are facing business owners when everyone used to ask for their ears.

 

All the same, they’re still doing their best to get a market’s attention. The danger though is when appointment setters jump far too quickly each time a new channel starts to open up. Test the waters first!

 

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Demanding ‘Better’ Sales Leads Doesn’t Change Demand In Your Market

The term better can be so subjective. And as far as sales leads go, even a no-nonsense sales team must concede that the definition of ‘better’ sales leads can’t always be in their control (or in the control of marketers).

 

It’s more likely control remains more strongly in the market itself and what it demands from that sales team’s business.

 

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Underscoring Outsourced Lead Generation Is A Basic Business Tactic

You might think outsourcing’s a dirty word but if you’re not aware of when you’ll finally find yourself in need of it, you’ll be making a very serious yet very avoidable business mistake.

 

As a matter of fact, outsourced lead generation can be a particular example of how the decision is really a basic tactic that needs to be taken seriously, not squeamishly.

 

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Setting Sales Appointments with Numbers Isn’t Necessarily A Shallow Tactic

It’s true that numbers don’t always win. In fact, sometimes they can serve more reason to doubt or create more disappointment in business decisions. From the consumer’s end, sometimes numbers have only been used to lie or ‘not tell the whole story.’

 

That doesn’t mean you shouldn’t use them to win sales appointments.

 

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